The NRF Digital Advisory Board (invitation only) was formed to advise NRF on its digital strategy and execution to enable the NRF to provide holistic value to retailers, digital retailers and the companies that serve them. The primary goals and objectives of this advisory board are to:
- Provide guidance and ideas for educational content for live events, focusing on the impact of digital on the retail industry, and digital delivery
- Advise on strategic and tactical direction and execution of digital and live events
- Recommend areas of research and benchmarking opportunities
- Be an NRF Advocate and assist in building the Digital Community driving participation in NRF, its programs and services, and its events, primarily but not limited to NRF NXT, Retail’s Digital Deep Dive
- Define the qualifications, education and experience expected of entry-level candidates to compete in the digital retail space
- Inform and align with policy issues related to the digital space and impact on retail, assisting NRF to evaluate such issues and form policy and help NRF advocate on behalf of the industry
Jason Goldberg, Chief Commerce Strategy Officer, Publicis
Rob Schmults, Operating Partner, MidOcean Partners
Sarah Wallis, Head of Ecommerce, Gap Inc.
- Anne Berger, Vice President, Corporate Marketing, Hornblower Cruises and Events
- Ivy Chin, Chief Digital and Technology Officer, American Tire Distributors
- Bryon Colby, Chief Digital & Marketing Officer, Purchasing Power
- Josh Friedman, Vice President of Digital Commerce, The Neiman Marcus Group Inc.
- Tom Giacalone, VP, Digital & CRM, Vera Bradley Designs, Inc.
- Michael Griffin, Founder, CEO, Adlucent
- Chris Hardisty, SVP Ecommerce Americas, Clarks Americas, Inc.
- Jordy Leiser, Co-founder & CEO, Stella Connect
- Kasey Lobaugh, Principal - Chief Innovation Officer Retail & Distribution, Deloitte LLP
- Alex Miller, Chief Commerce Officer, Perpay Inc.
- Milton Pappas, EVP, Chief Digital Officer, RTW Retailwinds, Inc.
- Stacey Renfro, EVP, Chief Customer and Digital Experience Officer, The Vitamin Shoppe, Inc.
- Brian Seewald, SVP, Customer Experience & Operations, Designer Brands
- Meyar Sheik, CEO & Co-Founder, Certona
- Andrea Wasserman, VP, Retail Experience, Verizon Wireless