NRF Rev

Where reverse logistics meets revenue strategy
January 11-12, 2026 | New York City


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Turn returns into your next big opportunity

NRF Rev (formerly the RLA Conference & Expo) is a new event focused on helping retailers, brands and manufacturers reduce costs and increase profits through reimagined returns, refurbishing, reselling and reverse logistics processes. Dive into cutting-edge strategies and forge important partnerships that will enhance your reverse logistics, supply chain and circularity initiatives.

Put NRF Rev on your calendar

Registration for NRF Rev will open Sept. 8.
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  • Dates: January 11–12, 2026

  • Location: Sheraton Times Square in New York City

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Put NRF Rev on your calendar — sign up for updates now so you don't miss any of the developments and details for this exciting event!

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Reverse logistics, forward thinking

Returns aren’t just a cost of doing business — they’re an opportunity for profit.

A smart reverse logistics strategy can unlock new revenue, strengthen customer loyalty and drive real progress toward sustainability goals. As retail evolves, so does the value of what comes back and how returns get resold.

At NRF Rev, you'll explore the strategies, tools and partnerships that are redefining the returns management process — and you'll experience it all through a dynamic program that includes:

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What you’ll learn at NRF Rev

From profitability to sustainability, the future of returns and reverse logistics is full of opportunity — and complexity. NRF Rev will bring together industry leaders, innovators and experts to explore the strategies and tools that are shaping what’s next.

Practical visions of retail’s future
Profitable, sustainable and circular

Circularity collaborations
Creating value together

Reverse logistics reimagined
Driving down costs, powering up efficiency

Resell, donate or recycle
Optimizing reverse logistics and maximizing asset recovery

From hassle to halo
Turning returns into a loyalty driver

The post-purchase moment
Where customer experience truly begins

Circular fashion drivers
Regulatory pressure meets consumer demand

Circular fashion
Realizing returns, reverse and revenue

Resale retail
Making money selling it again

CFO view
The challenges and opportunities of retail returns 

The growth of returns
What does the data show?

Designing for the returns journey
Sustainable products from the inside out

Digital product passports
How they're redefining ownership and lifecycle

Source to store
Unlocking supply chain traceability with technology

Frictionless funds
Reimagining refunds and consumer trust

Where does it go?
Closing the loop with post-consumer tracking

 

Exhibit/sponsor opportunities

NRF Rev offers exclusive exhibit and sponsorship opportunities that connect you with the largest and most engaged audience in the industry.

Learn more
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NRF Rev special hotel rate

There will be a special discounted rate at the Sheraton Times Square for NRF Rev attendees. This special rate will be available beginning Sept. 8.

Check back soon for details.