NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry.
More than 165 million expected to shop over five-day Thanksgiving weekend
We stand up for the industry
We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.
Learn how we champion the people and policies that fuel success for retailers.
Retail Gets Real podcast
Young consumers hold significant buying power and the retail industry has a laser focus on them. In the latest Consumer View report, NRF surveyed parents of Gen Z — born 1995 and later — and 87 percent of respondents say their children influence at least some aspect of their purchases, either for household items or for themselves.
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