Attendees at Networking Dinner at NRFtech 2018

NRF NXT 2019

Last chance to save on this exclusive digital retail event

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

a family is shown in the kitchen after grocery shopping
Who pays for tariffs?

Tariffs are a tax paid by American companies and consumers — not by the foreign governments targeted by the tariffs.


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How b8ta is reimagining the retail store model

Retail Gets Real podcast episode 123: How b8ta’s “retail-as-a-service” model fuels discovery in the physical world.

b8ta store interior in Santa Monica

NRF’s podcast: Retail Gets Real

Rothy’s formula for success
Rothy's shoes hanging on the wall in San Francisco store
Retail Gets Real episode 122: How the shoe retailer attracts fans and where the brand is headed.
Facebook: Where social media and shopping intersect
Martin Gilliard of Facebook recording podcast at NRFtech 2019
Retail Gets Real episode 121: How Facebook is working with retailers now and in the future.
Sephora’s winning customer experience formula
Makeup brushes, lipstick and powders
Retail Gets Real episode 120: The strategy behind connecting with the modern beauty shopper wherever she is.
Hospitality is on the plate at fast-casual restaurant CAVA
Man eating from rice bowl at restaurant
Retail Gets Real episode 119: CEO Brett Schulman dishes on what makes customers come back for more.
Custom framing gets a facelift at Framebridge
Girl in kitchen playing with oranges
Retail Gets Real episode 118: CEO Susan Tynan talks about how the custom framing shop makes picture framing affordable.
Practicing cyber resiliency in the digital age
Professional woman pointing at computer for colleague
Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
National Retail Security Survey 2019
This annual survey provides loss prevention leaders with insights about internal and external retail crime. This year’s results provide statistics on inventory loss and its financial impact.
Security camera in store

Latest from the blog

3 traits of transformative CIOs
NRFtech 2019 CIOs new mission session
How CIOs from Couche-Tard – Circle K, Gap and REI plan for success.
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The fulfillment center of the future
boxes are shown on a conveyor belt
"What Kim Kardashian tweets this afternoon could be what you’re shipping tonight.”
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How Salesforce makes equality a core value
Molly Ford of Salesforce at NRFtech 2019
Creating a culture of equality, particularly in the Silicon Valley tech world, is not a spectator sport.
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A woman interviews a man at the NRF Foundation Rise-Up event
Retail’s next generation of talent

NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.