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Leaders from The Vitamin Shoppe, WW and Walmart on lessons learned from 2020

NRF 2021 – Chapter 1: CEOs talk about the importance of partnership and hope.

Aligning tech investments with consumer expectation

NRF 2021 – Chapter 1: Mobile applications, payments and the in-store experience are among high priorities.

How two new DTC brands aligned strategy with values

NRF 2021 – Chapter 1: Leaders from JUDY and Henning share how they pivoted with purpose.

Saks and lululemon find opportunity in crisis

NRF 2021 – Chapter 1: Leaders from both companies share insights on their approach to innovation and success.

How next-gen tech solves today’s challenges

NRF 2021 – Chapter 1: Retail innovators from Allbirds, Endear and Shopify discuss what’s working and what’s not.

IKEA and H&M on keeping up with sustainability during a global pandemic

NRF 2021 – Chapter 1: IKEA and H&M discuss the significance of sustainability that Gen Z is counting on.

Leaders from Chewy and Sonic Drive-In on rising to meet the challenges of the past year

CEOs Sumit Singh and Claudia San Pedro on meeting customers’ desire for comfort.

Retail Events

NRF Issues Statement about Changes to NRF 2021: Retail’s Big Show

Statement from President and CEO Matthew Shay regarding NRF 2021 – Chapter 2.

How luxury brands are embracing digital experiences in China

NRF 2021 – Chapter 1: Alibaba and Moschino speak about how luxury brands are embracing new ways to engage.

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.

2020 holiday sales grew despite pandemic

Retail sales during 2020’s November-December holiday season grew 8.3 percent over the same period in 2019 to $789.4 billion.

Coronavirus Retail Restrictions by State

State-by-state look at coronavirus-related laws, executive orders, regulations and guidance governing store operations for retailers.

Explore map

NRF Foundation COVID-19 training

The NRF Foundation launched two new credentials in its RISE Up program in response to the coronavirus pandemic.

Enroll now

NRF Foundation All Access

On the last episode of NRF Foundation All Access, retail leaders share how they handled their toughest career setback, how mentors have helped them succeed, and what they are thankful for.

Watch now

Upcoming events

NRFtech 2021

NRFtech is an exclusive gathering curated by and for senior executives charged with driving innovation.

NRF 2021: Retail’s Big Show – Chapter Two

Where industry leaders exchange visionary ideas, build partnerships and experience the newest technology.

NRF PROTECT 2021

Retail's Loss Prevention, Digital Fraud and Cyber Risk Event.

News from the blog

How 2020 was a banner year for retail against all odds

2020 retail holiday and annual sales increased over 2019, but while some sectors grew, others struggled.

What a new administration means for retail

Retail Gets Real episode 204: Policy priorities and expectations for the Biden administration in 2021.

How next-gen tech solves today’s challenges

NRF 2021 – Chapter 1: Retail innovators from Allbirds, Endear and Shopify discuss what’s working and what’s not.

How values-driven companies are setting themselves apart

PwC’s Ron Kinghorn on the growth of ESG — environmental, social and governance investing in retail.

Leaders from Chewy and Sonic Drive-In on rising to meet the challenges of the past year

CEOs Sumit Singh and Claudia San Pedro on meeting customers’ desire for comfort.

Small Business Spotlight to Support 100 Diverse Small Businesses in 2021

The pandemic’s impact on the Walmart shopper

Chief Customer Officer Janey Whiteside discusses the pandemic’s effects on consumer behavior.

How uncertainty from the pandemic impacts consumer behavior

WGSN’s Andrea Bell on consumer sentiment and how it’s driving behavior.

NRF 2021: Retail’s Big Show – Chapter One Preview

Retail Gets Real episode 202: What to expect at the virtual event and how NRF’s annual event is adapting.

Retail resiliency in 2020 and beyond

The retail industry proved its resiliency in 2020 and kept America moving forward.

Retail trends to watch in 2021

Retail Gets Real episode 201: NRF’s Susan Reda on what will last coming out of 2020.

The state of the retail industry heading into 2021

Retail Gets Real episode 200: NRF President and CEO Matthew Shay shares his thoughts on the future of retail in 2021.

Current COVID-19 resources

Resources

Coronavirus Resources for Retailers

Resources and information for retailers on the COVID-19 pandemic.

Media Center

NRF Issues Statement about President Biden’s “100 Days Masking Challenge”

Media Center

NRF Welcomes Necessary Aid as Biden Unveils Stimulus Plan

NRF Issues Statement about President-elect Biden's stimulus plan

Retail resiliency in 2020 and beyond

The retail industry proved its resiliency in 2020 and kept America moving forward.

Retail’s role in COVID-19 vaccinations

Retailers including Walmart, Walgreens and Kroger are rising to the challenge.

Monthly Economic Review

Latest stimulus will help continue recovery from pandemic

Economic challenges from the pandemic will continue in 2021, but the recently signed stimulus bill will help.

Retailers Welcome Passage of Bipartisan Fiscal Stimulus Deal

NRF and industry groups challenge Cal/OSHA rulemaking

The health of employees and customers during the coronavirus pandemic is retailers’ top priority.

NRF Encourages Retail Workforce Be Included in Early Vaccine Recipient Groups

NRF advocates for retail workforce to be included in early recipient groups for the COVID-19 vaccine.

Monthly Economic Review

Pandemic made this year's holiday forecast the most challenging

The pandemic has presented unique circumstances for the nation's economy.

NRF encouraged by bipartisan stimulus package conversations

We are encouraged by news of bipartisan discussions about meaningful and comprehensive stimulus measures.