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Retail resiliency

The retail industry proved its resiliency in 2020 and kept America moving forward through the global pandemic.

NRF 2021 – Chapter One on demand

Don’t miss on-demand sessions from NRF 2021: Retail’s Big Show – Chapter 1. Register now and get access to 150 sessions, exhibitor content and more. Available through February 21.

The latest from NRF 2021

Leaders from The Vitamin Shoppe, WW and Walmart on lessons learned from 2020
 
vitamin shoppe
NRF 2021 – Chapter 1: CEOs talk about the importance of partnership and hope.
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Aligning tech investments with consumer expectation
 
contactless tech
NRF 2021 – Chapter 1: Mobile applications, payments and the in-store experience are among high priorities.
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How two new DTC brands aligned strategy with values
 
red antler
NRF 2021 – Chapter 1: Leaders from JUDY and Henning share how they pivoted with purpose.
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Saks and lululemon find opportunity in crisis
 
Saks
NRF 2021 – Chapter 1: Leaders from both companies share insights on their approach to innovation and success.
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How next-gen tech solves today’s challenges
 
Allbirds storefront
NRF 2021 – Chapter 1: Retail innovators from Allbirds, Endear and Shopify discuss what’s working and what’s not.
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IKEA and H&M on keeping up with sustainability during a global pandemic
 
IKEA
NRF 2021 – Chapter 1: IKEA and H&M discuss the significance of sustainability that Gen Z is counting on.
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Leaders from Chewy and Sonic Drive-In on rising to meet the challenges of the past year
 
Sonic drive-in
CEOs Sumit Singh and Claudia San Pedro on meeting customers’ desire for comfort.
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NRF Issues Statement about Changes to NRF 2021: Retail’s Big Show
 
Man's hands typing on keyboard
Statement from President and CEO Matthew Shay regarding NRF 2021 – Chapter 2.
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How luxury brands are embracing digital experiences in China
 
luxury shopping
NRF 2021 – Chapter 1: Alibaba and Moschino speak about how luxury brands are embracing new ways to engage.
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NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.

2020 holiday sales grew despite pandemic
Retail sales during 2020’s November-December holiday season grew 8.3 percent over the same period in 2019 to $789.4 billion.
 
Shopping during pandemic
 
Map of United States
 
Coronavirus Retail Restrictions by State

State-by-state look at coronavirus-related laws, executive orders, regulations and guidance governing store operations for retailers.

 
NRF Foundation COVID-19 training
The NRF Foundation launched two new credentials in its RISE Up program in response to the coronavirus pandemic.
 
COVID-19 training
 
NRF Foundation All Access

On the last episode of NRF Foundation All Access, retail leaders share how they handled their toughest career setback, how mentors have helped them succeed, and what they are thankful for.

 

Upcoming events

NRFtech 2021
 
NRFtech is an exclusive gathering curated by and for senior executives charged with driving innovation.
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NRF 2021: Retail’s Big Show – Chapter Two
 
Where industry leaders exchange visionary ideas, build partnerships and experience the newest technology.
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NRF PROTECT 2021
 
Retail's Loss Prevention, Digital Fraud and Cyber Risk Event.
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News from the blog

How 2020 was a banner year for retail against all odds
 
shopping cart
2020 retail holiday and annual sales increased over 2019, but while some sectors grew, others struggled.
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What a new administration means for retail
 
Capitol building
Retail Gets Real episode 204: Policy priorities and expectations for the Biden administration in 2021.
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How next-gen tech solves today’s challenges
 
Allbirds storefront
NRF 2021 – Chapter 1: Retail innovators from Allbirds, Endear and Shopify discuss what’s working and what’s not.
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How values-driven companies are setting themselves apart
 
Millenial shopper during pandemic
PwC’s Ron Kinghorn on the growth of ESG — environmental, social and governance investing in retail.
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Leaders from Chewy and Sonic Drive-In on rising to meet the challenges of the past year
 
Sonic drive-in
CEOs Sumit Singh and Claudia San Pedro on meeting customers’ desire for comfort.
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Small Business Spotlight to Support 100 Diverse Small Businesses in 2021
 
Man's hands typing on keyboard
Small Business Spotlight to Support 100 Diverse Small Businesses in 2021
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The pandemic’s impact on the Walmart shopper
 
Walmart
Chief Customer Officer Janey Whiteside discusses the pandemic’s effects on consumer behavior.
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How uncertainty from the pandemic impacts consumer behavior
 
Family with masks
WGSN’s Andrea Bell on consumer sentiment and how it’s driving behavior.
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NRF 2021: Retail’s Big Show – Chapter One Preview
 
virtual work
Retail Gets Real episode 202: What to expect at the virtual event and how NRF’s annual event is adapting.
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Retail resiliency in 2020 and beyond
 
Retail during pandemic
The retail industry proved its resiliency in 2020 and kept America moving forward.
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Retail trends to watch in 2021
 
shoppers on sidewalk
Retail Gets Real episode 201: NRF’s Susan Reda on what will last coming out of 2020.
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The state of the retail industry heading into 2021
 
Shopping in-store
Retail Gets Real episode 200: NRF President and CEO Matthew Shay shares his thoughts on the future of retail in 2021.
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Current COVID-19 resources

Coronavirus Resources for Retailers
 
Resources and information for retailers on the COVID-19 pandemic.
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NRF Issues Statement about President Biden’s “100 Days Masking Challenge”
 
NRF Issues Statement about President Biden’s “100 Days Masking Challenge”
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NRF Welcomes Necessary Aid as Biden Unveils Stimulus Plan
 
NRF Issues Statement about President-elect Biden's stimulus plan
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Retail resiliency in 2020 and beyond
 
The retail industry proved its resiliency in 2020 and kept America moving forward.
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Latest stimulus will help continue recovery from pandemic
 
Economic challenges from the pandemic will continue in 2021, but the recently signed stimulus bill will help.
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Retailers Welcome Passage of Bipartisan Fiscal Stimulus Deal
 
Retailers Welcome Passage of Bipartisan Fiscal Stimulus Deal
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NRF and industry groups challenge Cal/OSHA rulemaking
 
The health of employees and customers during the coronavirus pandemic is retailers’ top priority.
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NRF Encourages Retail Workforce Be Included in Early Vaccine Recipient Groups
 
NRF advocates for retail workforce to be included in early recipient groups for the COVID-19 vaccine.
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Pandemic made this year's holiday forecast the most challenging
 
The pandemic has presented unique circumstances for the nation's economy.
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NRF encouraged by bipartisan stimulus package conversations
 
We are encouraged by news of bipartisan discussions about meaningful and comprehensive stimulus measures.
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New York retailer asks Congress to approve Pandemic Risk Insurance Act
 
A New York retailer testifying for NRF asked Congress to help businesses obtain insurance against pandemics.
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