Box of crayons at school for kids

Back-to-school

Consumer spending expected to reach $80.7B in 2019
Survey highlights

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

NRF NXT 2019

Every NRF retail member company gets one free pass to NRF NXT — a curated event to create collaboration, with many opportunities to make real connections with other retail digital leaders. Registration ends July 19.

 
Claim your free pass
Top 100 Retailers

STORES Magazine’s 2019 rankings of the largest retailers in the United States. See who landed in the top spots this year.

 
See rankings
Rows of shopping carts
 

NRF’s podcast: Retail Gets Real

Customer Experience
Data privacy and the customer experience
 
inserting a chip card to pay for groceries
Retail Gets Real episode 127: How retailers must build a relationship based on trust when it comes to customer data.
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Customer Experience
Cuyana: Scaling a brand built on ‘fewer, better’
 
Karla Gallardo, CEO of Cuyana
Retail Gets Real episode 126: What led to Cuyana’s early success and where the business is headed.
Read more
Connected Commerce
How KiwiCo’s growth is fueled by kids’ creativity
 
KiwiCo's Sandra Oh Lin records podcast
Retail Gets Real episode 125: CEO and Founder Sandra Oh Lin on KiwiCo’s journey from garage startup to growing brand.
Read more
Connected Commerce
How thredUP is changing secondhand fashion
 
Anthony Marino of thredUP recording podcast
Retail Gets Real episode 124: Operational details that are woven into making shopping for used clothing sexy.
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New Business Models
How b8ta is reimagining the retail store model
 
b8ta store interior in Santa Monica
Retail Gets Real episode 123: How b8ta’s “retail-as-a-service” model fuels discovery in the physical world.
Read more
Connected Commerce
Rothy’s formula for success
 
Rothy's shoes hanging on the wall in San Francisco store
Retail Gets Real episode 122: How the shoe retailer attracts fans and where the brand is headed.
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Michelle Gass, CEO of Kohl's
 
The Visionary 2020

The National Retail Federation has named Michelle Gass, CEO of Kohl’s, as The Visionary 2020 — the first woman to receive this pinnacle award. Gass has driven momentum in the Kohl’s business and fostered a culture of innovation and inspiration. She will be recognized for her impact on retail at the NRF Foundation Honors in January 2020.

 
Learn more

Latest from the blog

Small retailers urged to ‘tell it with passion’
 
Rep Jackie Walorski with Danny Reynolds, owner of Stephenson’s of Elkhart
Small retailers learn the importance of working with Congress.
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Connected Commerce
Tips for building a data-driven culture
 
Employees at Zulily offices
Emerging tech brings more than just engineers together at Zulily.
Read more
Loss Prevention
5 ways the retail risk landscape is evolving
 
Security camera in store
Infographic: Findings from NRF’s National Retail Security Survey 2019.
Read more
NRF 2019 Expo Hall robot
 
The robot in the room
More than 3 out of 5 consumers say technology has improved their shopping experience. Learn how today’s shoppers feel about emerging innovations like social shopping, voice assistants and augmented reality.
 
Read Consumer View report

NRF SmartBrief

Always be the first to know about the latest retail news. Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

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NRF speaks out against tariffs

A new study reports American consumers would pay $4.4 billion more each year for apparel and $2.5 billion more for footwear if the administration proceeds with additional tariffs. 

 
Learn more

We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

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