![A collaborative workplace is shown with people working at their laptops](http://cdn.nrf.com/sites/default/files/styles/crop_1440_700/public/2018-10/people-working-in-collaborative-space.jpg?itok=U8Lmf2b7)
Retail is an ever-evolving industry and startups play a pivotal role in its transformation.
Read about how retailers are adapting to changes is consumer behavior, including new business models that are disrupting established industries.
![LePrix store](http://cdn.nrf.com/sites/default/files/styles/crop_750_486/public/2023-08/LePrix%20Products_featurejpg.jpg?itok=S3Z377PH)
How LePrix redefined sourcing in the pre-owned luxury marketplace
Retail Gets Real episode 359: Co-founder Emily Erkel on finding her niche in retail resale.
![Margaret Barrow, founder and CEO of It's NOLA.](http://cdn.nrf.com/sites/default/files/styles/crop_310_310/public/2024-04/Margaret_Barrow_feature.jpg?itok=HrsvLrjo)
A conversation with 2022 America’s Retail Champion Margaret Barrow
Retail Gets Real Episode 345: The founder and CEO of It’s NOLA talks about advocating for small businesses.
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![Shae Hong, founder and CEO of Made By Gather on Retail Gets Real.](http://cdn.nrf.com/sites/default/files/styles/crop_310_310/public/2024-03/RGR339_Shae_Hong.jpg?itok=bwk9g9Lc)
Made By Gather’s Shae Hong on innovation and key collaborations
Retail Gets Real episode 339: The entrepreneur on unexpected partnerships and inspiring the next generation of cooks.
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![Drew Barrymore and Shae Hong speaking at NRF 2024:Retail's Big Show.](http://cdn.nrf.com/sites/default/files/styles/crop_310_310/public/2024-02/NRF24_DrewBarrymore_ShaeHong_cropped.png?itok=JEhhZ8Qy)
Drew Barrymore and Shae Hong work within a union of trust and taste
NRF 2024: The co-founders of home goods brand Beautiful by Drew discuss their partnership and connecting with consumers.
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![NRF Foundation Student Program 2024](http://cdn.nrf.com/sites/default/files/styles/crop_310_310/public/2024-02/NRFF24_M%2BA.jpg?itok=dMVKRixj)
How Monica + Andy built a community of care
Retail Gets Real episode 335: Monica Royer on founding and growing her organic baby clothing and accessories brand.
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NRF membership can help savvy startups thrive in the retail industry and beyond. Learn more about startup membership — start an application today.