Consumer Trends

Latest news on consumer trends

Sustainability

3 sustainability trends to watch

Consumer sentiment, demand for transparency and technology are driving retail-focused sustainability efforts.

Mother’s Day

Here’s how consumers are celebrating moms this Mother’s Day

Flowers, jewelry and gifts of experience all rank high on the list.

Sustainability

Earth Day confessional: An interview with NRF’s VP for sustainability

Scot Case discusses retail sustainability, how to measure it and why he cares about it.

Mother’s Day

Mother’s Day Spending to Reach Record High

Mother’s Day spending is expected to total $31.7 billion this year.

Sustainability

2 types of shoppers brands should pay attention to this Earth Day

Insights about messaging and initiatives to help retailers reach sustainably minded consumers.

What's next

3 key factors that led to a record-setting holiday season

November Retail Sales Put Holiday Season on Track to Set New Records

148 Million Americans Plan to Shop Super Saturday

4 common myths about returns

Holiday Shopping Could Beat Forecast

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NRF’s Consumer View

NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.

See trends

Generation Z

All of NRF's research on the emerging generation of consumers — those born in 1995 and later.

Millennials

Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.