
Latest news on consumer trends

How Pura Vida brings customer service to life in a digital-first world
NRF Nexus: Connecting conversations — serving the modern consumer.

Store opening announcements keep pace with 2021
The return to stores continues, with closings down 60 percent.
Read more

What’s trending in back-to-college shopping
NRF’s research shows increases in planned spending on electronic accessories and furniture.
Read more

3 ways to deliver future-focused customer experiences
Key learnings from NRF Nexus.
Read more

Walmart finds success through “falling in love” with customer problems
NRF Nexus: Chief Commerce Officer Tom Ward on delivering exceptional experiences.
Read more
Want to get and edge over your competition? Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.