Consumer Trends

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Consumer Trends

Latest news on consumer trends

 
NRF Nexus 2022
How Pura Vida brings customer service to life in a digital-first world
NRF Nexus: Connecting conversations — serving the modern consumer.
 
Store openings
Store opening announcements keep pace with 2021
The return to stores continues, with closings down 60 percent.
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Back to college
What’s trending in back-to-college shopping
NRF’s research shows increases in planned spending on electronic accessories and furniture.
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Attendees at NRF Nexus
3 ways to deliver future-focused customer experiences
Key learnings from NRF Nexus.
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Tom Ward session
Walmart finds success through “falling in love” with customer problems
NRF Nexus: Chief Commerce Officer Tom Ward on delivering exceptional experiences.
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Explore more trends

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NRF’s Consumer View
NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.