Back-To-School

Back to School

Coronavirus could push back-to-school spending to record level as uncertain families gear up for at-home learning

Consumers could spend a record amount on back-to-class as they buy more laptops for at-home learning this year.

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Boy waits to get on school bus

Back to School

Back-to-school shopping update: Halfway done but more to do

In mid-August, consumers had completed just over half of their back-to-school shopping.

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Back to School

Record spending expected for school and college supplies

Record spending on school and college supplies expected this year

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Two gen z women hanging out at an arcade on their phones

Consumer Trends

Generation Z is shaping the back-to-class shopping season

Episode 73: Returning to class looks different for young consumers than generations past.

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A stack of books and an apple

Press Release

Back-to-Class shopping continues as school begins

Consumers had completed just over half their shopping as students head back to class this month.

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