Lands’ End CMO on branding during a time of transformation
An interview with Becky Gebhardt, executive vice president and chief marketing officer.
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STORES
Foursquare predicts with foot traffic
Retailers can use customer traffic data to better understand their business.
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Wal-Mart’s Long Game Poised to Reap Rewards in Mexico
A multi-format strategy ensures Wal-Mart covers a broad swathe of the population.
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Wingtip Takes Flight
San Francisco menswear retailer uses technology to cultivate the customer relationship.
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Gaining Altitude
Next-gen marketplace Jet.com is aiming to get 10 percent of the e-commerce market in the next decade.
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