2021 Brings Back-to-Class Shopping to Record Levels
Consumers plan to spend record amounts for both school and college supplies as students return to in-person classrooms.
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Back-To-School
A summer snapshot of back-to-school trends
NRF research looks at how consumers are preparing to hit the books.
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Parents to spend even more on computers and desks as expectations of online classes increase
Most families still don’t know what students need for school this year.
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Back-to-school shopping 2020
Retail Gets Real episode 181: Katherine Cullen, head of NRF's Consumer Research team, talks about shopping for students.
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How brands can use social to connect with Gen Z
Younger consumers’ social media usage has gone up as a result of the pandemic.
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