Back to School A summer snapshot of back-to-school trends NRF research looks at how consumers are preparing to hit the books. Learn more
Back to School Parents to spend even more on computers and desks as expectations of online classes increase Most families still don’t know what students need for school this year. Learn more
Back to School Back-to-school shopping 2020 Retail Gets Real episode 181: Katherine Cullen, head of NRF's Consumer Research team, talks about shopping for students. Learn more
Consumer Trends How brands can use social to connect with Gen Z Younger consumers’ social media usage has gone up as a result of the pandemic. Learn more
Back to School Coronavirus could push back-to-school spending to record level as uncertain families gear up for at-home learning Consumers could spend a record amount on back-to-class as they buy more laptops for at-home learning this year. Learn more