NRF | Voice of Retail

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

2024 Halloween trends

Total Halloween spending is expected to reach $11.6 billion this year, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics.

Explore the insights

a kid in their halloween costume stands with his halloween pumpkin for trick or treating

Events

Retail's Big Show

Leaders from Walmart, Michael's and New Balance Athletics Inc. will take the stage at NRF 2025: Retail's Big Show. Join us Jan. 12-14 and hear firsthand insights on strategy and innovation.

Register now

Retailers’ new era of eco-diversity

J.Crew, Macy’s and others are working toward regenerative agriculture and supplier diversity.

Retail’s Big Show expands to Europe

The National Retail Federation and Comexposium announced that the Paris Retail Week annual conference and exhibition is being rebranded beginning in 2025 to NRF 2025: Retail’s Big Show Europe.

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September Retail sales saw a slight drop

CNBC/NRF Retail Monitor powered by Affinity Solutions shows retail sales declined monthly in September but still grew year over year.

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Center for Retail & Consumer Insights

NRF Retail Monitor Plus

The NRF Retail Monitor Plus is NRF’s latest offering from the Center for Retail & Consumer Insights, leveraging innovative and powerful new purchase data to help guide and inform our members through the ever-changing retail landscape.

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The Visionary 2025

NRF names American fashion designer Tommy Hilfiger as the Visionary 2025.

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The NRF Foundation 2025 Visionary Tommy Hilfiger.

2024 Hot 25 Retailers

NRF’s annual look at the fastest-growing U.S. retailers.

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Focus on advancing growth amid discussions on tax reform

Despite a slowdown in GDP growth from 3.4% in Q4 2023 to 1.4% in Q1 2024, the economy continues to show signs of stability, writes NRF President and CEO Matthew Shay.

NRF Center for Retail Sustainability

Retail Circularity: An Action Guide for Retailers

NRF and Deloitte collaborated to develop a guide that provides an industry-wide perspective on emerging circular business models.

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Research

Retail supports more than 1 in 4 American jobs

Explore the new report, The Economic Contribution of the U.S. Retail Industry, compiled by PwC, to see a view of the retail industry by the numbers, including employment, number of retail establishments, labor income and impact on GDP across the country and in your state.

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How a retail job sets workers up for career success

From communication and problem solving to conflict resolution and time management, retail cultivates essential skills for every career path. New research from the National Retail Federation Foundation shows the average retail career move occurs every 14.5 months — and brings a 15.2% pay increase.

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Latest from NRF

Swipe Fees

Learn the truth about the Credit Card Competition Act

Every time a card is swiped, a Wall Street bank profits off small businesses and consumers.

Tariffs

Estimated Impacts of Proposed Tariffs on Imports

This report examines how former President Donald Trump’s tariff proposals would impact six consumer products categories.

Retail Gets Real Podcast

How Kraft Heinz deploys omnichannel strategies

Kraft Heinz products including ketchup, cream cheese and mac & cheese.

Retail Gets Real episode 367: Chief Omnichannel Sales and Asian Emerging Markets Officer Cory Onell on shopping today.

NRF Foundation Announces The College of the Florida Keys as RISE Up Partner of the Year

The NRF Foundation announced The College of the Florida Keys as the 2025 RISE Up Partner of the Year.

Retail Gets Real Podcast

How to fight back against organized retail crime

Retail Gets Real episode 366: Representative Glenn Ivey and JCPenney's Angela Hofmann talk about ORC.

On the Hill

4 ways to vote retail this November

Get informed, get involved and elect legislators who support a thriving retail industry.

Retail Sales

Census Retail Sales Data Shows Retail Sales Grew in September

U.S. Census Bureau data shows retail sales increased again in September as employment grew and inflation fell.

Retail Gets Real Podcast

Halloween spending tricks, treats and trends

Retail Gets Real episode 365: NRF’s Katherine Cullen previews what we can expect from spooky season.

Retail Sales

CNBC/NRF Retail Monitor Shows Retail Sales Declined Monthly in September

Retail sales saw a slight month-over-month drop in September but consumers continued to spend more than last year.

Retail Gets Real Podcast

How BJ’s Wholesale Club leverages AI to serve its customers

Retail Gets Real episode 364: CIO Anjana Harve talks about her career journey and optimizing the customer experience.

NRF Reacts to Port Strike Suspension

NRF Statement on Port Strike Suspension

Halloween

Consumer trends in Halloween shopping and celebration

Reasons for early shopping, the season’s biggest fans and how they’re spending.

Retail Gets Real Podcast

How to fight back against organized retail crime

Representative Glenn Ivey and JCPenney's Angela Hofmann talk organized retail crime and how to combat it.

Ken’s Krew utilizes the NRF Foundation RISE Up program to help people secure employment

Melissa Tkacs-Soli, Connecticut vocational coordinator for Ken’s Krew, has helped over 50 people receive their RISE Up certificate, utilizing the RISE Up program in the nonprofit’s training courses.