The National Retail Federation’s annual Halloween consumer survey conducted by Prosper Insights & Analytics revealed that total Halloween spending in 2025 is expected to reach a record $13.1 billion.

Read on for more consumer insights from the 2025 survey.

 
 

Additional Media Resources

Video Q&A

NRF Vice President of Industry and Consumer Insights Katherine Cullen discusses 2025 Halloween consumer spending expectations and shopping trends.

Ghost holding a microphone

Halloween Data Center

Consumer spending trends during the spookiest retail event of the year.

A kid holding a jack-o'-lantern.