NRF partnered with IBM to take a look at Generation Z — those born between 1995 and present — to determine what drives shopping behavior in this youngest generation of consumers. Let us dig deeper than the common question of, “what year is Gen Z?”, and explore the specific consumer trends of this group.
January 16-18, 2022
NRF’s annual conference and expo unites an industry with insightful sessions, the newest tech and the opportunity to make connections with retail visionaries. This time, we’ll be back at the Javits Center in New York with a myriad of new sustainability sessions you won’t want to miss.