Karlie Frank

Manager, Communications and Public Affairs
Karlie Frank, PR Coordinator

Karlie Frank is manager of communications and public affairs at the National Retail Federation. In this role, she is responsible for supporting communications efforts around consumer spending research, government relations, retail trends, foundation initiatives and trade shows.

Prior to joining NRF, Frank was an account executive at public relations agency LaunchSquad, where she developed and implemented communications strategy for business and consumer technology companies. Prior to that, Frank interned in the public relations departments of consumer brands including Under Armour and Apple. 

Originally from Maryland, Frank received her B.A. in Journalism from The Ohio State University.

Authored by Frank

How Lilly Pulitzer used its 60th anniversary to build loyalty and attract new fans
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President Michelle Kelly shares how highlighting customer stories revealed new insights.
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How Lilly Pulitzer used its 60th anniversary to build loyalty
Lilly Pulitzer CEO Michelle Kelly speaking on stage at NRF NXT
Three ways Lilly Pulitzer leveraged a big anniversary to connect with old and new customers in a meaningful way.
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3 tips from Drybar for making customers feel like VIPs
Yellow Drybar hair brushes
Steal-worthy tactics for building customer loyalty from CMO Sarah Hoffmann.
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3 tips from H&M for turning influencers into ambassadors
Mario Moreno, Head of Marketing, H&M USA
H&M found the right influencers, built relationships and created personalized activation plans for the H&M League.
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Who pays for tariffs? American businesses and consumers
a family is shown in the kitchen after grocery shopping
Tariffs are a tax paid by American companies and consumers — not by the foreign governments targeted by the tariffs.
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3 ways data leads the way for retail disruption
Girls' Lounge at NRF 2019: The evolution of Retail session
“Data is at the forefront of everything, and the customer is the center of everything.”
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