Manager, Communications and Public Affairs
Karlie Frank is manager of communications and public affairs at the National Retail Federation. In this role, she is responsible for supporting communications efforts around consumer spending research, government relations, retail trends, foundation initiatives and trade shows.
Prior to joining NRF, Frank was an account executive at public relations agency LaunchSquad, where she developed and implemented communications strategy for business and consumer technology companies. Prior to that, Frank interned in the public relations departments of consumer brands including Under Armour and Apple.
Originally from Maryland, Frank received her B.A. in Journalism from The Ohio State University.
Authored by Frank
How Lilly Pulitzer used its 60th anniversary to build loyalty and attract new fans
President Michelle Kelly shares how highlighting customer stories revealed new insights.
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How Lilly Pulitzer used its 60th anniversary to build loyalty
Three ways Lilly Pulitzer leveraged a big anniversary to connect with old and new customers in a meaningful way.
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3 tips from Drybar for making customers feel like VIPs
Steal-worthy tactics for building customer loyalty from CMO Sarah Hoffmann.
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3 tips from H&M for turning influencers into ambassadors
H&M found the right influencers, built relationships and created personalized activation plans for the H&M League.
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Who pays for tariffs? American businesses and consumers
Tariffs are a tax paid by American companies and consumers — not by the foreign governments targeted by the tariffs.
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3 ways data leads the way for retail disruption
“Data is at the forefront of everything, and the customer is the center of everything.”
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