NRF State of Retail & the Consumer

Exploring the health of the American consumer and retail industry.

Watch the 2024 event

NRF’s State of Retail & the Consumer on March 20, 2024 explored the health of American consumers and the retail industry with leaders including NRF President and CEO Matthew Shay, NRF Chief Economist Jack Kleinhenz, Ph.D., retail executives from major brands, prominent economists and consumer experts.

Highlights include:

Key takeaways

Read key takeaways from the program here.

  • Consumer Trends Spotlight: Rapid-fire spotlight on consumer shopping trends.

  • Serving Customers in 2024: Discussion about how retailers innovate to meet customers’ needs, provide exceptional shopping experiences, and drive customer engagement and retention in today’s competitive landscape.

  • Accelerating Small Business Growth with Ecommerce: Conversation highlighting how online marketplaces create opportunities for entrepreneurs and small businesses to reach a global customer base, diversify their sales channels, and make an impact in communities across the country.

  • NRF 2024 Retail Sales Forecast

  • 2024 Consumer and Retail Spending Outlook:  Discussion on the outlook for the 2024 economy and its impact on consumer spendingPrevious events

Previous events

NRF State of Retail & the Consumer 2023

NRF’s third annual State of Retail & the Consumer, held March 29, 2023, shared research showing that consumers are returning to pre-pandemic norms and shopping behaviors in 2023. Learn more.

NRF State of Retail & the Consumer 2022

In the second iteration of NRF State of Retail & the Consumer, NRF introduced research findings about why politically independent consumers are important to retailers and crucial to political campaigns. Check out the report here and watch the event recap below to learn more.

NRF State of Retail & the Consumer 2021

NRF’s inaugural State of Retail & the Consumer debuted research about the rise of the citizen shopper and what drives their values and choices. Read the report here and watch the event recap below for more insights.