NRF Forecasts

NRF expects holiday sales to surpass $1 trillion for the first time in 2025

NRF predicts retail sales in November and December will grow between 3.7% to 4.2% over 2024.

Winter Holiday shopping in store.

NRF 2025 annual retail sales forecast

NRF forecasts that retail sales will grow between 2.7% and 3.7% over 2024 to between $5.42 trillion and $5.48 trillion.

A couple grocery shopping.

NRF 2025 annual retail sales forecast FAQ

Browse frequently asked questions about NRF's annual retail sales forecast from 2025 to learn more about how the forecast is calculated.

Women shopping together.