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NRF State of Retail & the Consumer | March 18, 2026 | 1:00 p.m. EDT
Center for Retail & Consumer Insights
4-5-4 Calendar
Retail Gets Real
NRF predicts retail sales in November and December will grow between 3.7% to 4.2% over 2024.
NRF forecasts that retail sales will grow between 2.7% and 3.7% over 2024 to between $5.42 trillion and $5.48 trillion.
Browse frequently asked questions about NRF's annual retail sales forecast from 2025 to learn more about how the forecast is calculated.