NRF Forecasts

NRF 2026 annual retail sales forecast

NRF forecasts that retail sales in 2026 will grow by 4.4% over 2025 to $5.6 trillion.

NRF 2026 annual retail sales forecast FAQ

Browse frequently asked questions about NRF's annual retail sales forecast from 2026 to learn more about how the forecast is calculated.

Women shopping for clothes.

NRF expects holiday sales to surpass $1 trillion for the first time in 2025

NRF predicts retail sales in November and December will grow between 3.7% to 4.2% over 2024.

Winter Holiday shopping in store.