The NRF Center for Retail & Consumer Insights (CRCI) leverages best-in-class data from trusted partners to generate more comprehensive, granular and timely insights into the mindset and behavior of consumers and the retailers that serve them.
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The CNBC/NRF Retail Monitor, powered by Affinity Solutions, provides a first look at how retail sales performed last month.
Using data from Prosper Insights & Analytics, NRF tracks consumer confidence about the state of the economy and their own person final situations.
No other external driver impacts companies as directly, frequently, continuously and meaningfully as changes in the weather. To learn more about Planalytics and weather-driven demand, visit our FAQs page.
The amount is up from last year’s $25.8 billion and slightly above the previous record of $27.4 billion set in 2020. Shoppers plan to spend $188.81 on average on the holiday, up from $185.81 in 2024.
The latest consumer spending data from NRF and Prosper Insights & Analytics’ 2025 Super Bowl Spending Survey found that a record 203.4 million U.S. adults plan to tune in to the big game.
Explore NRF’s Super Bowl Dashboard for historical data and trends.
Retail is the nation’s largest private-sector employer, contributing $5.3 trillion to annual GDP and supporting more than one in four U.S. jobs — 55 million working Americans. Explore how retail impacts the U.S. economy and dive into retail stats for each state.
The retail industry has been undergoing an enormous transformation, especially during the pandemic as it accelerated digital offerings and adapted quickly to new customer needs. What is the future of retail in a post-pandemic world and beyond?