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NRF Center for Retail & Consumer Insights

Best-in-class data from NRF trusted partners

The National Retail Federation’s hub for data-driven insights into the modern retail industry and the consumers who drive it.

The NRF Center for Retail & Consumer Insights (CRCI) leverages best-in-class data from trusted partners to generate more comprehensive, granular and timely insights into the mindset and behavior of consumers and the retailers that serve them.


NRF State of Retail & the Consumer

March 18, 2026 | Free Virtual Event

Join us for a free virtual event where industry leaders and economists unpack the latest consumer trends and NRF reveals its annual retail sales forecast.

NRF's Retail Economic Perspective

February 2026 Edition

Evidence shows high-income consumers are outperforming and outspending lower-income consumers. Dive into NRF's latest data with NRF Chief Economist Mark Mathews. Explore the series.

 

January 2026 U.S. Retail Sales

The CNBC/NRF Retail Monitor, powered by Affinity Solutions, provides a first look at how retail sales performed last month. View the detailed findings.


Consumer Pulse

Using data from Prosper Insights & Analytics, NRF tracks consumer confidence about the state of the economy and their own finances.

Retail WeatherIQ™

No other external driver impacts companies as directly, frequently, continuously and meaningfully as changes in the weather. View the full Retail WeatherIQ dashboard.

Consumer Insights Studio

The National Retail Federation, Affinity Solutions and Pyxis by Bain & Company have joined forces to deliver actionable insights powered by best-in-class consumer spending data.


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Retail's Economic Impact

Retail is the nation’s largest private-sector employer, contributing $5.3 trillion to annual GDP and supporting more than one in four U.S. jobs — 55 million working Americans. Explore how retail impacts the U.S. economy and dive into retail stats for each state.

See the data.

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State of Retail

The retail industry has been undergoing an enormous transformation, especially during the pandemic as it accelerated digital offerings and adapted quickly to new customer needs. What is the future of retail in a post-pandemic world and beyond?

Learn more.

NRF State of Retail and the Consumer