Meghan Cruz

Sr. Director, Grassroots Advocacy
Meghan Cruz, director

Meghan Cruz is senior director of grassroots advocacy at the National Retail Federation. In this role, she is responsible for developing and implementing effective grassroots campaigns, strategies and tactics in accordance with legislative action plans. Under Cruz’s leadership, NRF has been recognized by Campaigns and Elections as the winner of the 2021 and 2022 Reed Award for Grassroots Trade Association of the Year and she is an honoree as one of the Top 21 in 2021 advocacy professionals by the Advocacy Association and FiscalNote. 

Cruz has more than a decade of Capitol Hill, grassroots and trade association experience. Previously, she worked at the National Propane Gas Association where she managed the board of directors and executive operations; she previously served as scheduler for Representative Bob Gibbs, R-Ohio, and worked on successful political campaigns at the state and federal levels. 

Originally from Dayton, Ohio, Cruz received a bachelor’s degree in political science from the University of Dayton and lives in Alexandria, Va., with her husband and children.

Authored by Meghan Keivel Cruz

3 reasons why Congress should pass organized retail crime-fighting legislation this year
 
Retail advocates on Capitol Hill for Fight Retail Crime Day.
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NRF’s Fight Retail Crime Day wins Reed Award for Best Lobby Day
 
Capitol Hill
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Fight Retail Crime Day 2023 makes a big impact
 
NRF President and CEO Matthew Shay speaking at Fight Retail Crime Day
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3 ways to fight retail crime
 
Retail security camera to capture organized retail crime.
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4 things to know about the Credit Card Competition Act
 
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Consumers don’t want to pay the price for swipe fees
 
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Small retailers tell Congress to act on excessive swipe fees
 
Individuals at the 2023 NRF Small Business Fly-In
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Advocating for swipe fee reform on Congress’s Main Street
 
Credit card swiping
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3 ways small businesses make a big impact
 
small business associates
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6 reasons small businesses are fed up with swipe fees
 
Credit card swiping
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Retail advocates key to 2022 policy wins
 
Retail advocates in DC
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NRF Store Tours highlight need for swipe fee reforms
 
Retail store tour
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