In years past, Lowe’s has inspired with taglines like “let’s build something together” and “never stop improving.” This year, those phrases take on new — and perhaps unexpected — meaning as the home improvement retailer collaborates with New York Fashion Week: The Shows.
Learn more on how high-end brands are pushing through the pandemic here.
It all comes together with sophisticated décor “edits” curated through the design lenses of Jason Wu, Rebecca Minkoff and Christian Siriano. The designers will handpick items to be used as backdrops for their runway shows; the reveal was set for September 8, with the shows occurring later in the month. After that, Lowe’s will join the designers in community projects that make “high-style design accessible to people and communities impacted by the pandemic,” Lowe’s reports.
“The intersection between home and style has never been more prevalent than it has this year, and partnering with some of the world’s most modern and visionary leaders of fashion to demonstrate how everyone can bring fashion ‘home’ is very exciting to us,” says Marisa Thalberg, Lowe’s chief brand and marketing officer.
“Our homes can be our greatest form of self-expression, in fact. We hope that seeing how these designers express themselves and bring their ultimate runway visions to life through the world of products we sell every day at Lowe’s will be inspiring to people everywhere to feel they can do the same, and more easily and affordably than they might have ever imagined.”
Lowe’s will continue to share updates and stream the events through its social accounts; all items chosen for the runway shows will be shoppable at Lowes.com.