Nextdoor CEO Sarah Friar on connecting with neighbors

Sr. Director, Content Strategy
Retail Gets Real is sponsored by
Sarah Friar, CEO of Nextdoor
Sarah Friar, CEO, Nextdoor

In times of crisis, many turn to their neighbors for help, and according to Nextdoor CEO Sarah Friar, that has certainly been true during the pandemic. Whether it's picking up groceries or checking in on neighbors, behavior on the social media platform since the pandemic began has shed some light on how Americans are dealing with the health crisis. 

Friar joins this episode of Retail Gets Real to share what retailers can learn from how people are engaging on the app, whether it's offering a helping hand, supporting a local business or fostering community.

For retailers, and especially small businesses, tapping into a neighborhood network can have significant benefits. Listen to the full episode to hear how small businesses can connect with neighbors to not only grow their businesses but also make a difference in their communities.

More from the podcast

Hot topics and highlights from NRF’s Big Show Asia Pacific 2024
Retail Gets Real episode 355: NRF’s Martine Reardon on the inaugural event and what’s ahead for next year.
Read more
Laying the foundation for modern resale with ThredUp
Retail Gets Real episode 354: ThredUp co-founder and CEO James Reinhart on the outlook for the secondhand industry.
Read more
How customer-facing AI will energize retail’s future
Retail Gets Real episode 353: Futurist Kate Ancketill shares insights on empathic AI and its potential impact on retail.
Read more