Nextdoor CEO Sarah Friar on connecting with neighbors

Sarah Friar, CEO of Nextdoor
Sarah Friar, CEO, Nextdoor

In times of crisis, many turn to their neighbors for help, and according to Nextdoor CEO Sarah Friar, that has certainly been true during the pandemic. Whether it's picking up groceries or checking in on neighbors, behavior on the social media platform since the pandemic began has shed some light on how Americans are dealing with the health crisis. 

Friar joins this episode of Retail Gets Real to share what retailers can learn from how people are engaging on the app, whether it's offering a helping hand, supporting a local business or fostering community.

For retailers, and especially small businesses, tapping into a neighborhood network can have significant benefits. Listen to the full episode to hear how small businesses can connect with neighbors to not only grow their businesses but also make a difference in their communities.

More from the podcast

Examining the state of retail heading into the holiday season
Retail Gets Real Episode 285: PwC’s Kelly Pedersen on the economy and where consumers are spending.
Read more
Grooming and wellness go hand in hand for this entrepreneur
Retail Gets Real Episode 284: Scotch Porter founder and CEO Calvin Quallis on connecting with the male consumer.
Read more
How Walmart plans to achieve zero emissions
Retail Gets Real episode 283: Taking a holistic and strategic approach to sustainability across the industry.
Read more