Father's Day

NRF has been conducting its annual Father’s Day survey since 2003 to see how Americans will celebrate dad on his special day.

Father’s Day spending to reach near-record $15.3 billion

77 percent of Americans will celebrate Father’s Day in 2018 and spend an average of $133 per person, the second-highest in the 15-year history of the survey. Individuals between 25 and 34 years old will be the biggest spenders this year at an average $188 per person.

a father and his son enjoy an amusement ride together

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Historical highlights

Results of NRF’s Father’s Day spending survey are released each year in early June.

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