Father’s Day

NRF has been conducting its annual Father’s Day survey with Prosper Insights & Analytics since 2003 to see how Americans celebrate dad on his special day.

About the survey: The 2020 survey of 8,209 U.S. adults 18 and older was conducted May 1-8 and has a margin of error of plus or minus 1.1 percentage points.

Father playing outdoors with two children
 
How Americans are celebrating Dad this year

The pandemic continues, but consumers are still ready to show Dad some love this Father's Day.

  • 75 percent of consumers plan to celebrate Father's Day
  • 58 percent say they are likely to celebrate Father's Day virtually this year
  • Top gift categories include personal care, home and gardening and tools and appliances
 
 
3 ways consumers will celebrate dads despite the coronavirus
While fewer expect to take their fathers out this Father's Day, they’re making it up in other ways.
 
Father's Day breakfast
 
A father and his daughter enjoy a sports game together
 
Father’s Day over the years

Dig deeper into the data to learn more about celebration and purchasing trends over time, including demographics and trends related to non-typical gifts.