NRF has been conducting its annual Independence Day survey since 2003 to see how Americans will celebrate the July 4th holiday.
- 2017: 219 million Americans to celebrate Fourth of July
- 2016: 214 million Americans to celebrate Fourth of July
- 2015: Americans ready for barbecues, travel for Independence Day
Results of NRF’s Independence Day survey are released each year in June.
More on consumer trends
3 ways Mother’s Day gift shopping has evolved
Flowers are never out of style, but consumers are celebrating mom in more unique ways.
Mother’s Day expected to deliver highest consumer spending to date
Mother’s Day spending hits record high at $25 billion in 2019, up from $23.1 billion in 2018.
March retail sales gains are ‘very encouraging’
March retail sales as defined by NRF were up one percent month-over-month and 0.8 percent year over year.
What’s driving retailers’ investments in 2019
Forrester’s Sucharita Kodali shares how retailers’ omnichannel strategies are evolving.
4 steps to predicting retail trends
Tips from WGSN’s Andrea Bell.
February retail sales increased 2.7 percent over 2018
Retail sales were down 0.7 percent in February from January but up 2.7 percent year-over-year.