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The Hot 25 Retailers ranks the nation’s fastest-growing retail companies. Rankings are determined by increases in domestic sales between 2019 and 2020; all retail companies with domestic sales in excess of $300 million were eligible. Read more or view 2021’s list below.
| Rank | Company | U.S. sales growth | U.S. sales added (millions) | 2019 U.S. retail sales (millions) | 2020 U.S. retail sales (millions) | Expand all |
|---|---|---|---|---|---|---|
| 1 | Wine.com | 99.40% | $164 | $165 | $329 | |
| 2 | Overstock.com | 74.70% | $1,090 | $1,459 | $2,550 | |
| 3 | Boohoo Group plc | 60.00% | $115 | $192 | $308 | |
| 4 | Wayfair | 54.60% | $4,101 | $7,508 | $11,609 | |
| 5 | 1-800-Flowers.com, Inc. | 50.80% | $736 | $1,448 | $2,184 | |
| 6 | Boxed.com | 47.00% | $232 | $493 | $725 | |
| 7 | Amazon.com | 33.70% | $47,254 | $140,013 | $187,267 | |
| 8 | Schwarz Group | 31.80% | $345 | $1,087 | $1,432 | |
| 9 | EG Group | 30.60% | $559 | $1,828 | $2,387 | |
| 10 | Ollie's Bargain Outlet | 28.40% | $401 | $1,408 | $1,809 | |
| 11 | At Home | 27.30% | $372 | $1,365 | $1,737 | |
| 12 | Tractor Supply Co. | 26.80% | $2,231 | $8,338 | $10,569 | |
| 13 | Hibbett Sports | 25.90% | $273 | $1,055 | $1,328 | |
| 14 | Ace Hardware | 25.50% | $4,614 | $18,072 | $22,686 | |
| 15 | Lowe's | 23.80% | $15,923 | $66,960 | $82,883 | |
| 16 | Grocery Outlet | 22.50% | $575 | $2,560 | $3,135 | |
| 17 | Dollar General | 21.60% | $5,990 | $27,754 | $33,744 | |
| 18 | The Home Depot | 21.30% | $21,313 | $99,945 | $121,258 | |
| 19 | FreshDirect | 20.00% | $194 | $971 | $1,165 | |
| 20 | Target | 19.80% | $15,251 | $77,149 | $92,400 | |
| 21 | JD Sports | 19.60% | $395 | $2,011 | $2,406 | |
| 22 | Lululemon | 19.10% | $488 | $2,551 | $3,039 | |
| 23 | Spec's Wine, Spirits & Finer Foods | 18.40% | $268 | $1,454 | $1,722 | |
| 24 | Miniso | 18.40% | $2 | $11 | $13 | |
| 25 | Publix | 17.60% | $6,711 | $38,133 | $44,844 |
The Kantar-NRF U.S. Hot 25 Retailers list is the annual ranking of the nation’s most impactful and fastest-growing retail companies. Rankings are determined by year-over-year percentage increases in domestic sales. The focus on growth rate highlights hot, growing, companies without being overpowered by the largest retailers in the United States.
Retailer sales and growth figures are based on Kantar’s Retail IQ integrated research methodology. Kantar estimates sales of privately held companies, franchise sales and domestic sales when the figures are not self-reported. This removes the impact of the companies’ investments in international operations from the growth rankings to give a true perspective on the situation in the U.S. retail market. To learn more about Kantar’s research and reporting methodology, visit https://retailiq.kantar.com/.