Retail is a major engine of growth for the U.S. economy. We cannot meaningfully recover from the COVID-19 crisis without a resilient retail sector. Learn more.
As the nation’s largest private-sector employer, retail supports more than one in four U.S. jobs — 52 million working Americans.
Retail is everywhere! Here is a quick look at retail’s impact.
U.S. retail by the numbers
Jobs Supported by Retail
Total GDP Impact
Direct Retail Employment
Direct Labor Income
Direct Impact on GDP
Retail’s impact, state by state
Select a state icon below to view retail’s impact on each state and district.
Source: All data comes from the PwC report, The Economic Impact of the U.S. Retail Industry, except where otherwise noted.
The retail industry is defined as including retail, food services and drinking places.
Unless otherwise noted, the total impact statistics combine the industry’s direct, indirect and induced impacts. Employment is defined as the number of payroll and self-employed jobs, including part-time jobs. Labor income is defined as annual wages and salaries and benefits as well as proprietors’ income. An establishment is a single physical location at which business is conducted. A business may consist of more than one establishment.