Parents to spend even more on computers and desks as expectations of online classes increase
Most families still don’t know what students need for school this year.
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Back-To-College
Back-to-school shopping 2020
Retail Gets Real episode 181: Katherine Cullen, head of NRF's Consumer Research team, talks about shopping for students.
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How brands can use social to connect with Gen Z
Younger consumers’ social media usage has gone up as a result of the pandemic.
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Coronavirus could push back-to-school spending to record level as uncertain families gear up for at-home learning
Consumers could spend a record amount on back-to-class as they buy more laptops for at-home learning this year.
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Back-to-school shopping update: Halfway done but more to do
In mid-August, consumers had completed just over half of their back-to-school shopping.
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