NRF | Voice of Retail

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

2024 Hot 25 Retailers

NRF’s annual look at the fastest-growing U.S. retailers.

Retail sales grew in July

Retail sales continued to grow in July as consumers shopped for school and college supplies and took advantage of special promotion days offered by some retailers, according to the CNBC/NRF Retail Monitor, powered by Affinity Solutions.

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NRF on CNBC

NRF President and CEO Matthew Shay joins CNBC to discuss the state of the consumer, consumer spending, tariffs and more.

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NRF President and CEO Matthew Shay on June Retail Sales

Center for Retail & Consumer Insights

NRF Retail Monitor Plus

The NRF Retail Monitor Plus is NRF’s latest offering from the Center for Retail & Consumer Insights, leveraging innovative and powerful new purchase data to help guide and inform our members through the ever-changing retail landscape.

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Focus on advancing growth amid discussions on tax reform

Despite a slowdown in GDP growth from 3.4% in Q4 2023 to 1.4% in Q1 2024, the economy continues to show signs of stability, writes NRF President and CEO Matthew Shay.

NRF PROTECT 2024

See highlights from NRF's retail loss prevention, digital fraud, cybersecurity and enterprise risk event in Long Beach, California.

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NRF Center for Retail Sustainability

Retail Circularity: An Action Guide for Retailers

NRF and Deloitte collaborated to develop a guide that provides an industry-wide perspective on emerging circular business models.

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5 takeaways from NRF’s inaugural Big Show Asia Pacific

NRF’s first-ever Retail’s Big Show Asia Pacific convened 7,000 business leaders from 52 countries and nearly 300 technology providers.

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NRF President and CEO Matthew Shay at Big Show APAC 2024.

Adocacy

American Privacy Rights Act

Congress is considering the APRA, sweeping privacy legislation that could leave Main Street businesses vulnerable to lawsuits from greedy trial lawyers.

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Customer paying for goods with a credit card.

Research

Retail supports more than 1 in 4 American jobs

Explore the new report, The Economic Contribution of the U.S. Retail Industry, compiled by PwC, to see a view of the retail industry by the numbers, including employment, number of retail establishments, labor income and impact on GDP across the country and in your state.

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How a retail job sets workers up for career success

From communication and problem solving to conflict resolution and time management, retail cultivates essential skills for every career path. New research from the National Retail Federation Foundation shows the average retail career move occurs every 14.5 months — and brings a 15.2% pay increase.

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Latest from NRF

Swipe Fees

Learn the truth about the Credit Card Competition Act

Every time a card is swiped, a Wall Street bank profits off small businesses and consumers.

Retail Gets Real Podcast

Leading the digital transformation at McDonald’s

Retail Gets Real episode 358: Vice President of U.S. Customer Engagement Caleb Pearson on staying close to the customer.

Retail Sales

CNBC/NRF Retail Monitor Shows Retail Sales Grew in July Amid Back-to-School Spending and Special Deals

Retail sales grew in July as consumers shopped for school and college supplies and took advantage of special promotions.

Monthly Economic Review

Monthly Economic Review: August 2024

Economy more resilient than expected but on track for soft landing.

Monthly Economic Review

Economy Still Growing, But Could be Slowing Enough for Fed to Lower Interest Rates This Year

The economy is still growing but appears to have slowed enough for the Fed to lower interest rates later this year.

Retail Gets Real Podcast

How retailers can stay ahead of weather-related challenges

Retail Gets Real episode 357: Planalytics’ Evan Gold on managing the opportunities and risks of weather volatility.

Retail Gets Real Podcast

How Solo Brands builds passionate fans one product at a time

Retail Gets Real episode 356: Chief Growth Officer Michael McGoohan on disrupting the outdoor leisure retail market.

Retail Gets Real Podcast

Hot topics and highlights from NRF’s Big Show Asia Pacific 2024

Martine Reardon speaks at Big Show APAC 2024.

Retail Gets Real episode 355: NRF’s Martine Reardon on the inaugural event and what’s ahead for next year.

Retail Sales

Census Retail Sales Data for June Shows Modest Gains

U.S. Census Bureau data shows modest retail sales gains in June despite uneven spending in recent months.

Retail Sales

CNBC/NRF Retail Monitor Reports Moderate Retail Sales Growth in June

Retail sales showed moderate growth in June amid a still-solid economy and near-zero inflation for retail goods.

Economy

Focus on advancing growth amid discussions on tax reform

At a critical economic moment, let’s not undermine a fragile recovery by raising the corporate tax rate.

Retail Gets Real Podcast

Laying the foundation for modern resale with ThredUp

Retail Gets Real episode 354: ThredUp co-founder and CEO James Reinhart on the outlook for the secondhand industry.

Retail Gets Real Podcast

How Arc’teryx is reaching new heights while staying loyal to its core customers

CEO Stuart Haselden talks about transformation, authenticity and leadership.

Ken’s Krew utilizes the NRF Foundation RISE Up program to help people secure employment

Melissa Tkacs-Soli, Connecticut vocational coordinator for Ken’s Krew, has helped over 50 people receive their RISE Up certificate, utilizing the RISE Up program in the nonprofit’s training courses.