Consumer View Consumer View Spring 2018 NRF takes a closer look at an emerging group of consumers, millennial parents. Learn more
Consumer View The subscription-box consumer Who are the subscription box customers? You might be surprised. Learn more
economy Holiday shopping habits of Gen Y vs. Gen Z NRF surveyed young consumers to understand what is motivating young shoppers. Learn more
Halloween 3 trends shaping Halloween shopping What has changed since last year and how retailers can build on shoppers’ excitement. Learn more
Consumer View Consumer View Fall 2017 Learn about what brings millennials and Gen Z into the store. Learn more