Virtual Big Show

NRF 2021: Retail's Big Show - Chapter One

Big ideas, big speakers and big opportunities. Register now for the first chapter of retail's biggest show.

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.

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NRF Launches "New Holiday Traditions" Campaign
NRF is launching a nationwide consumer education campaign to encourage consumers to shop safe and shop early.
Matt's Varney & Co
Fox Business Varney & Co
NRF President and CEO, Matthew Shay, discusses consumer behavior ahead of the 2020 holiday shopping season during the coronavirus outbreak.
NRF Foundation All Access
This premiere episode of The List, made possible by American Express, is your chance to learn from the people shaping retail’s future.
Map of United States
Coronavirus Retail Regulations by State

State-by-state look at coronavirus-related laws, executive orders, regulations and guidance governing store operations for retailers.


We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

a kid in their halloween costume stands with his halloween pumpkin for trick or treating
Halloween Insights

Consumers anticipate new ways to celebrate Halloween safely, despite Covid-19. From costumes to candy to decorations, the holiday is evolving in 2020.

NRF 2020 Hot 100 Retailers
2020 Hot 100 Retailers

Investments in digital, ecommerce and omnichannel marketing pay off for these hot retailers of 2020.


Watch sessions from NRF PROTECT ALL ACCESS for insights into loss prevention and cyber risk for the retail industry.

Upcoming virtual events

NRF Retail Leadership Series
A virtual event series featuring conversations with retail's top CEOs about leadership and the future of retail.
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NRF 2021: Retail’s Big Show – Chapter One
A virtual event to be held January 12-14, 19 and 21-22, featuring robust content combined with a digital expo.
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NRF 2021: Retail’s Big Show – Chapter Two
Where industry leaders exchange visionary ideas, build partnerships and experience the newest technology.
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Coronavirus Resource Center
COVID-19 Resources for Retailers

Daily updates, resources and information for retailers on the ongoing coronavirus response.

Through the retail lens: Hiring for the holidays

Considerations for small businesses as they prepare for a singular shopping season.

holiday hiring in retail
Face covering supplies
Face coverings and protective equipment
If you have face coverings or other protective items necessary for retailers to stay open safely, apply today to get them the supplies they need.
Leading during ‘ugly caterpillar’ times
How leaders are working with their teams to successfully work from home.
Virtual meetings amid pandemic

Retail Gets Real Podcast
NRF’s weekly podcast features unfiltered, insightful conversations with the industry’s most interesting people.
More episodes
COVID-19 retail trends that are here to stay
Contactless payments
Seizing the moment with AI, user-generated content and contactless payments.
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COVID-19 disrupts Holiday 2020 supply chain planning
Holiday 2020 supply chain
Retail Gets Real episode 187: How retailers are prepping to meet seasonal demand.
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Bringing a personal touch to retail in the age of social distancing
Retail Gets Real episode 186 with Enjoy Technology
Retail Gets Real episode 186: How retailers can adapt for safety and convenience.
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Holiday 2020: Forecasting the unknown
Supply and demand forecasting for holiday 2020
Retail Gets Real episode 185: How retailers can use demand sensing to get ahead of trends.
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Michaels Stores innovates to keep families busy at home
Michaels Stores launch online arts and crafts during pandemic
Retail Gets Real episode 184: ‘Boredom Busters’ and live classes meet growing consumer need.
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Stories around retail industry insights, trends and transformation.
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NRF chief economist 'cautiously optimistic' but says holiday sales will hinge on 'wildcard puzzle pieces'
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Thanks to the pandemic, forecasting holiday sales is like assembling a jigsaw puzzle without all the pieces.
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One good product
Sustainable and healthy groceries
Public Goods CEO Morgan Hirsh on the DTC brand’s sustainability and retail partnerships.
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6 key takeaways from NRF PROTECT ALL ACCESS
Potential vulnerabilities and how to mitigate them.
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NRF Files Public Records Request in Response to California Mall Closures
NRF Files Public Records Request in Response to CA Mall Closures
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COVID-19 retail trends that are here to stay
Contactless payments
Seizing the moment with AI, user-generated content and contactless payments.
Read more

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