The National Retail Federation’s hub for quick insights and practical tools tailored especially for busy, time-stretched small retail businesses
Small businesses power our communities and drive the U.S. economy. In fact, the overwhelming majority of retailers are small businesses.
Small Retail Businesses by the Numbers
4 million small retail establishments nationwide
98% of retailers are small businesses employing fewer than 50 employees
40% of retail jobs are with small businesses
Source: The Economic Contribution of the U.S. Retail Industry, NRF
Five to Thrive
5 quick, practical tips to help small retail businesses thrive
Small businesses juggle a lot. Time is tight and demands are high. That’s why NRF’s “Five to Thrive” series delivers quick, practical tips designed to help small retail businesses grow and succeed. Each installment features insights from NRF experts and industry leaders with actionable strategies to implement right away. Explore relevant topics in retail.
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Contact Us
For more information on how to participate in NRF’s small business work or other related inquiries, contact Meghan Cruz.






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