Nadee Bandaranayake

Specialist, Digital Content and Communications
Nadee B - headshot

Nadee Bandaranayake is a digital content and communications specialist at the National Retail Federation. In this role, she helps develop NRF’s web content strategy including the Retail Gets Real podcast. In addition to writing, publishing and managing website content, she keeps the website up-to-date with the latest news and NRF research.

Prior to joining NRF, Bandaranayake was a freelance content manager and writer for both media agencies and nonprofit organizations, including the Newseum and the American College of Cardiology. Her retail experience started when she single-handedly ran a charity organization’s fashion and crafts store after graduating from high school.

Originally from the tropical island of Sri Lanka, Bandaranayake moved to Canada to receive her bachelor’s degree in commerce from the University of Calgary, Alberta. She hikes the great outdoors on summer weekends with her husband and cooks and consumes great amounts of comfort food in the winter.

Authored by Bandaranayake

How True Value Hardware continues to innovate
NRF podcast recording with Sue Smolenski of True Value Hardware
Retail Gets Real episode 134: DVP Sue Smolenski on how the hardware wholesaler creates value.
Read more
3 elements for creating extraordinary retail experiences
Harvard's Jeffrey Rayport delivering opening remarks at NRF NXT
Retail Gets Real episode 130: Harvard retail expert Jeffrey Rayport discusses a winning combination for retail success.
Read more
The increasing overlap between loss prevention and tech teams
NRF PROTECT 2019 session - LP and IT working together
How three retailers join the two functions of loss prevention and cybersecurity.
Read more
Tips for future-proofing today’s retail
ordering food at a McDonald's self-service kiosk
Retail Gets Real episode 129: An expert’s view of what lies ahead for retail and how we can adapt and evolve.
Read more
How Gap Inc.’s LP leader also helps preserve the planet
Women in rice field in India
Retail Gets Real episode 128: Gap’s Keith White discusses trends in retail loss prevention and global sustainability.
Read more
How to handle workplace complaints
Wicklander-Zulawski & Associates' David Thompson speaks at NRF PROTECT
How active listening can help with assessing complaints, from sexual harassment to workplace violence.
Read more
How b8ta is reimagining the retail store model
b8ta store interior in Santa Monica
Retail Gets Real episode 123: How b8ta’s “retail-as-a-service” model fuels discovery in the physical world.
Read more
Rothy’s formula for success
Rothy's shoes hanging on the wall in San Francisco store
Retail Gets Real episode 122: How the shoe retailer attracts fans and where the brand is headed.
Read more
Facebook: Where social media and shopping intersect
Martin Gilliard of Facebook recording podcast at NRFtech 2019
Retail Gets Real episode 121: How Facebook is working with retailers now and in the future.
Read more
Sephora’s winning customer experience formula
Makeup brushes, lipstick and powders
Retail Gets Real episode 120: The strategy behind connecting with the modern beauty shopper wherever she is.
Read more
Hospitality is on the plate at fast-casual restaurant CAVA
Man eating from rice bowl at restaurant
Retail Gets Real episode 119: CEO Brett Schulman dishes on what makes customers come back for more.
Read more
Custom framing gets a facelift at Framebridge
Girl in kitchen playing with oranges
Retail Gets Real episode 118: CEO Susan Tynan talks about how the custom framing shop makes picture framing affordable.
Read more