2018 Halloween shopping behavior

2018 Halloween spending is expected to reach a total of $9 billion, the second highest Halloween spending seen post-recession. Consumers are ready to celebrate and shop to kick off the festivities. NRF and Prosper’s annual Halloween Spending Survey found that seven in 10 consumers plan to celebrate this year, and they’ll spend an average of nearly $90 per person. Celebrants plan to purchase everything from decorations to candy to costumes (even for beloved pets).

What’s Halloween without costumes? This year, kids are planning to dress as their favorite princess (back in the number 1 spot) or super hero, while pets will be donning adorable pumpkin, hotdog or bumble bee getups. Adults, on the other hand, are sticking with the traditional spookiness of Halloween, dressing as witches, vampires and zombies.

NRF also analyzed the data by gender, to understand the differing behaviors between men and women surrounding the Halloween shopping season. Spoiler alert: Men are nearly twice as likely than women to find costume inspiration through YouTube.

 

Suggested

Through the retail lens: Commitment to community and employees
 
Small business owner Lonnie McQuirter on his convenience store’s local impact.
Read more
Through the retail lens: The impact on inventory
 
Deborah Weinswig on turnover rates and ways to alleviate losses.
Read more
How retailers can handle the oncoming rush of returns
 
They’re considering safety, logistical and financial issues.
Read more