How COVID-19 is changing mergers and acquisitions

The pandemic’s effects on the economy and innovation open opportunities for retail investments

Fundamental shifts in retail have created “not just new ways of shopping,” says John Potter, U.S. Deals Partner at PwC — they’ve also created “new ways of being.” Potter, who advises corporate and private equity clients as they buy and sell businesses, joined this week’s Retail Gets Real podcast to discuss mergers and acquisitions, how the effects of the pandemic have shifted business strategies, and opportunities for investments in retail.

Meeting customers where they are drives a lot of the M&A agenda, and the pandemic’s retail experimentation and expansion of multichannel services like buy online, pick up in store and curbside pickup has strengthened the deals market in the United States. As retailers continue to add to their portfolios and leverage technology, there will always be prospects to invest in.

Listen to this week’s episode to learn how COVID-19 impacted the M&A landscape for retail innovation in customer experience, delivery and more.

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