How Domino’s delivers on innovation

Retail Gets Real episode 312: Domino’s Christopher Thomas-Moore on taking risks to improve the customer experience
Sheryll Poe
NRF Contributor

This episode originally aired August 24, 2022.

The Domino’s “mind-ordering app” developed in partnership with the Netflix show “Stranger Things” was emblematic of the company’s innovative mindset, says Domino’s Chief Digital Officer Christopher Thomas-Moore on this week’s episode of Retail Gets Real. “It’s fun. We will push the envelope and things like that because it’s just something that no one else has done.”

Many of the company’s recent innovations are rooted in the pandemic when quick-service food companies like Domino’s had to pivot within days to a contactless delivery model.

NRF Nexus

Miss the event? Check out the event recap and read the latest coverage on NRF Nexus 2023 where technology, marketing and digital innovators intersected.

“You look back and it’s like, ‘How did we do that?’” Thomas-Moore says. “But I think it was through the supportive leadership and the way that we are structured, that we were able to move really quickly to address for us, what was most important, which was those customer pain points.”

Digital offerings remain a strong part of Domino’s plan for success. “Over the past few years, this relationship with digital is one that has grown greatly. For us as a brand that has had a strong legacy in digital, it’s been really important for us to continue our focus there and continue to grow in what we’re offering our customers and store team members from a digital experience standpoint.”

Listen to the full podcast to learn more about Thomas-Moore’s career path from call center to senior vice president, how Domino’s leads when it comes to innovation, and his best advice for students interested in retail.


Retail Gets Real logo image

The retail industry impacts everyone, everywhere, every day.

NRF’s podcast features unfiltered, insightful conversations with the industry’s most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail.

Subscribe to NRF's Retail Gets Real podcast
 Apple | Spotify | Google

 

Related content

Retailers stay ahead as GenAI transforms the industry
 
Jason “Retailgeek” Goldberg speaking at NRF Nexus 2024.
NRF Nexus: Innovative insights about challenges, opportunities and the road ahead.
Read more
How Solo Brands builds passionate fans one product at a time
 
Snoop Dogg
Retail Gets Real episode 356: Chief Growth Officer Michael McGoohan on disrupting the outdoor leisure retail market.
Read more
Hot topics and highlights from NRF’s Big Show Asia Pacific 2024
 
Martine Reardon speaks at Big Show APAC 2024.
Retail Gets Real episode 355: NRF’s Martine Reardon on the inaugural event and what’s ahead for next year.
Read more