How KiwiCo activity boxes became a lifeline for parents

Sr. Director, Content Strategy
Retail Gets Real is sponsored by

This episode was originally released July 1, 2019.

The global pandemic has parents scrambling to not only keep their kids busy at home, but also maintain their education. KiwiCo has stepped up to offer a lifeline. While many may be familiar with the monthly subscription of STEM activities and projects, the company has expanded their offerings to include Camp KiwiCo, a "summer camp in a crate," that keeps kids busy all summer long, as well as digital content featuring DIY activities.

On this episode, recorded last year, KiwiCo CEO and founder Sandra Oh Lin describes how she went from engineer to entrepreneur and the lessons she learned the hard way as demand for the popular kids’ activity boxes quickly grew. 

 

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