Retail Gets Real is sponsored by
This episode was originally released July 1, 2019.
The global pandemic has parents scrambling to not only keep their kids busy at home, but also maintain their education. KiwiCo has stepped up to offer a lifeline. While many may be familiar with the monthly subscription of STEM activities and projects, the company has expanded their offerings to include Camp KiwiCo, a "summer camp in a crate," that keeps kids busy all summer long, as well as digital content featuring DIY activities.
On this episode, recorded last year, KiwiCo CEO and founder Sandra Oh Lin describes how she went from engineer to entrepreneur and the lessons she learned the hard way as demand for the popular kids’ activity boxes quickly grew.
More from the podcast
How Butterball builds Thanksgiving traditions with customers
Retail Gets Real episode 369: EVP of Sales and Marketing Al Jansen on archiving customer's holiday stories.
Read more
How IKEA innovates in sustainability and customer experience
Retail Gets Real episode 368: IKEA's Javier Quiñones on staying ahead in sustainability.
Read more
How Kraft Heinz deploys omnichannel strategies
Retail Gets Real episode 367: Chief Omnichannel Sales and Asian Emerging Markets Officer Cory Onell on shopping today.
Read more