Ana Serafin Smith
Last month, we learned back-to-school shopping is expected to reach $27.3 billion in total spending. When combining back-to-school and college spending, it ranks as the second biggest shopping season for all retailers, after the winter holidays.
For the first time, NRF and Research Now conducted a flash poll of 502 parents with children in K-12, to learn more about their online shopping habits and the never-ending back-to-school supplies list. Here’s a look at some of the data points that captured our attention.
![Back-to-school supplies infographic Back-to-school supplies infographic](https://nrf.com/sites/default/files/styles/infographic_662xnone/public/Images/News/NRF-B2S_Supplies-infographic_810.png?itok=BfOcmJzo&c=5f0f9ca4b80043f926790e665165f5ea)
![Back-to-school online infographic Back-to-school online infographic](https://nrf.com/sites/default/files/styles/infographic_662xnone/public/Images/News/NRF-B2S_Online-infographic_810_0.png?itok=4DXy22KP&c=9b9d80f57d5aa176fed35e17014b312d)