Retail trends that will gain traction in 2019

Sr. Director, Content Strategy
Retail Gets Real
is sponsored by
Listen and subscribe

Don’t miss an episode: Subscribe to Retail Gets Real via Apple PodcastsGoogle PodcastsSpotify or Stitcher.

Staying competitive in the fast-paced world of retail requires business leaders to keep one eye on the future and closely watch the trends that are shaping the dramatic disruption of the industry. But knowing where to focus your energies can be difficult when many so-called trends are simply overhyped. Jason “Retailgeek Goldberg leads the commerce and content practice at Sapient Razorfish and hosts The Jason & Scot Show podcast about ecommerce news. He joined the Retail Gets Real team from the Shop.org 2018 conference in Las Vegas to discuss the key technologies that will gain momentum with retailers, shaping not just the holiday shopping season, but the year to come.

“Potentially, machine learning is a bigger disruption of our industry even than digital was.”

Jason Goldberg
Sapient Razorfish

Artificial intelligence is one of the most talked-about technologies, but one of the least understood. Goldberg predicts that one area of AI that will start to become more realized in 2019 is machine learning, and its impact will be transformative. “Potentially, machine learning is a bigger disruption of our industry even than digital was,” Goldberg says. “And I don’t say that lightly.”

Goldberg says that because AI is a “big, broad, amorphous thing,” it’s not necessarily something you can just implement or turn on; it’s a whole suite of tactics that you can use to create better customer experiences and save time.

To learn more about upcoming retail trends (including Goldberg’s favorite trend, progressive web apps), listen to the full episode.

For more insights from NRF’s Shop.org conference, visit the event recap.

Jen Overstreet is a co-host on NRF’s Retail Gets Real podcast. Meet all the co-hosts and learn more about the show.

Suggested

How BJ’s Wholesale Club leverages AI to serve its customers
 
BJ's Wholesale Club
Retail Gets Real episode 364: CIO Anjana Harve talks about her career journey and optimizing the customer experience.
Read more
Why Fabletics remains an early adopter in a fast-paced industry
 
Fabletics
Retail Gets Real episode 363: COO Meera Bhatia on artificial intelligence across retail functions.
Read more
Top 3 retail trends driving industry transformation in 2024
 
Women shopping with their phones.
Adapting to new business models and shifting consumer expectations.
Read more