Gearing up to go back to class

Expecting higher prices, consumers are changing their shopping behavior
Research Analyst

The National Retail Federation collaborated with Prosper Insights & Analytics to ask consumers about the back-to-class season and learn more about how higher prices are impacting shopping plans. Read more below for a look at the ways back-to-school and back-to-college shoppers are navigating higher prices as students gear up for the upcoming school year.

 

Related content

A look at what’s left for back-to-class shopping
 
A family back-to-school shopping.
Why consumers are taking the time to find the best value on the items they need.
Read more
Back-to-school takes a serious twist at Barnes & Noble College stores
 
Two women having a conversation at Barnes and Noble College Store
President Jonathan Shar discusses how to connect with Gen Z shoppers.
Read more