Consumer Trends

Explore more trends

Woman carrying shopping bags and smiling

NRF’s Consumer View

NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.

See trends

Generation Z

All of NRF's research on the emerging generation of consumers — those born in 1995 and later.

Millennials

Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.

Latest news on consumer trends

Rendering of new IKEA location in Vienna, Austria

Consumer Trends

IKEA plans new Vienna location without parking

The store is aimed at pedestrians, cyclists and people who use public transportation.

Retail Sales

January retail sales grew 2.7 percent over last year

January retail sales increased 0.2 percent over December and 2.7 percent year-over-year, according to NRF.

A woman looks at her phone on a city street

Consumer View

3 ways convenience impacts shopping behavior

Retailers have been setting new standards for finding and receiving items.

concept rendering of Harry Potter flagship store

Consumer Trends

Harry Potter flagship store set to open this summer in NYC

The 20,000-square-foot retail space will feature interactive experiences.

Valentine’s Day

3 common Valentine's Day myths

Fact or fiction? The data behind some common Valentine’s Day assumptions.

What's next

Nearly 148 million Americans plan to shop Super Saturday

November retail sales kick off holiday season with 2.1 percent growth over last year and more shopping to come

Half of holiday shoppers have already started

Holiday shoppers plan to spend 4 percent more this year

NRF forecasts holiday sales will grow between 3.8 and 4.2 percent

Want to get and edge over your competition? Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

Get SmartBrief