Consumer Trends

Men and women leaning against wall talking and holding shopping bags

Consumer Trends

Explore more trends

Woman carrying shopping bags and smiling
 
NRF’s Consumer View
NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.
 

Latest news on consumer trends

 
Hundreds of people shop at a busy outdoor mall during the holiday season
Thanksgiving weekend draws nearly 190 million shoppers, spending up 16 percent
Thanksgiving weekend drew nearly 190 million shoppers according to NRF and Prosper Insights
 
Girl at holiday market
Infographic: The holiday consumer
A look at the holiday consumer heading into Thanksgiving weekend.
Read more
 
Woman holding a gift box in the winter during holiday season
Half of holiday shoppers have already started
Over half of consumers have already started their holiday shopping according to survey from NRF
Read more
 
Young woman holds wrapped gift and looks at phone while holiday shopping
4 things to know about Gen Z's holiday shopping habits
What inspires college students to shop this season
Read more
 
holiday shopper carrying giftwrapped items
More than 165 million people expected to shop over five-day Thanksgiving weekend
NRF expects more than 165 million people to shop Thanksgiving Day through Cyber Monday
Read more

Want to get and edge over your competition? Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

Get SmartBrief