Consumer Trends

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Consumer Trends

Latest news on consumer trends

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Halloween Spending Soars as Celebrations Near Pre-Pandemic Levels
Consumer spending on Halloween-related items is expected to reach an all-time high
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Labor Market Will Play Increasing Role in Economic Outlook but Rising Wages Could Lead to More Inflation
Strong consumer spending has been boosted by government stimulus but will rely on job creation as stimulus subsides.
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back to school
3 things to know about the back-to-school season
Retail Gets Real episode 234: In-person learning drives increase in spending.
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Jill Spiegel
PGA TOUR Superstore eyes growth in female golfers
Chief Merchandising Officer Jill Spiegel on meeting women where they are.
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Ron Popeil
Ron Popeil’s legacy lives on
The TV pitchman made an immeasurable impact on retail.
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NRF’s Consumer View
NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.