Consumer Trends

Men and women leaning against wall talking and holding shopping bags

Consumer Trends

Explore more trends

Woman carrying shopping bags and smiling
 
NRF’s Consumer View
NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.
 

Latest news on consumer trends

 
shopping cart
How 2020 was a banner year for retail against all odds
2020 retail holiday and annual sales increased over 2019, but while some sectors grew, others struggled.
 
Allbirds storefront
How next-gen tech solves today’s challenges
NRF 2021 – Chapter 1: Retail innovators from Allbirds, Endear and Shopify discuss what’s working and what’s not.
Read more
 
Sonic drive-in
Leaders from Chewy and Sonic Drive-In on rising to meet the challenges of the past year
CEOs Sumit Singh and Claudia San Pedro on meeting customers’ desire for comfort.
Read more
 
Walmart
The pandemic’s impact on the Walmart shopper
Chief Customer Officer Janey Whiteside discusses the pandemic’s effects on consumer behavior.
Read more
 
Family with masks
How uncertainty from the pandemic impacts consumer behavior
WGSN’s Andrea Bell on consumer sentiment and how it’s driving behavior.
Read more

Want to get and edge over your competition? Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

Get SmartBrief