Consumer Trends

Latest news on consumer trends

Consumer Trends

The business of selling basics

MeUndies founder and CEO Jonathan Shokrian on the subscription-based brand.

Consumer Trends

How brands are responding to consumer sentiment

Accelerated strategies include focusing on VR, fulfillment and wellness.

Easter

Average Easter Spending Expected to be Highest on Record

Consumers plan to spend an average of $179.70 this Easter, the highest figure on record

Retail Events

Introducing NRF Retail Converge

NRF’s new virtual event offers the depth of a workshop within the breadth of a conference.

large group of people are seen shopping on black friday

Economy

NRF Forecasts Retail Sales to Exceed $4.33T in 2021 as Vaccine Rollout Expands

NRF forecasts that retail sales will grow between 6.5 percent and 8.2 percent to more than $4.3 trillion in 2021

What's next

2020 Holiday Season: One for the Record Books

Pandemic made this year's holiday forecast the most challenging

1-800-Flowers offers new ways to observe the holidays

NRF expects holiday sales will grow between 3.6 and 5.2 percent

Through the retail lens: Holiday 2020 and the shopper mindset

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NRF’s Consumer View

NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.

See trends

Generation Z

All of NRF's research on the emerging generation of consumers — those born in 1995 and later.

Millennials

Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.