Consumer Trends

Latest news on consumer trends

large group of people are seen shopping on black friday

Economy

NRF says ‘state of the economy is sound’ and forecasts retail sales will grow between 3.8 and 4.4 percent

NRF says consumer spending will be boosted by increased employment and higher wages.

a box of chocolates and other wrapping materials

Valentine’s Day

Fewer consumers celebrating Valentine’s Day but those who do are spending more

Americans are expected to spend a record amount this year.

a man and a woman stand in the kitchen to prepare food

Valentine’s Day

Is love still in the air?

Three ways consumers’ attitudes toward Valentines’ Day are changing.

Super Bowl

Consumers say they’ll spend an average $81 on Super Bowl

Super Bowl spending is expected to total $14.8 billion this year.

Consumer View

NRF study says more online shoppers want free shipping

What's next

3 ways consumers are continuing to shop after the holidays

Procrastinators rush to meet holiday deadline

Last-minute holiday shopping

‘Tis the giving season

Gift trends for the holidays

Explore more trends

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NRF's Consumer View

NRF’s Consumer View is a quarterly look at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.

Generation Z

All of NRF's research on the emerging generation of consumers — those born in 1995 and later.

Millennials

Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.

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