Consumer Trends

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Consumer Trends

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NRF’s Consumer View
NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.

Latest news on consumer trends

a mom and a little boy are shown painting an easter egg together in the living roome
How consumers are celebrating Easter amid a pandemic
Plans may look different this year, but there's no stopping the Easter Bunny.
Jennifer Lopez for DSW
J.Lo collaborates with DSW
Fashionistas can begin putting their fiercest foot forward this spring.
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Zeynep Ton, MIT Sloan School of Management with Ellen Davis
Ensuring retail jobs are good jobs
Retail Gets Real episode 161: Author Zeynep Ton on how to follow the playbook of some of the best retail companies.
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A diverse cross section of faces
2020 beauty trends
What's hot and not, according to 235 million Instagram posts.
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Photo of Sephora store interactive display
How Sephora evolves the in-store experience
Retail Gets Real episode 160: Alison Hahn, Sephora’s SVP of Merchandising for Color and Fragrance, talks disruption.
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