Millennials

Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers. Browse NRF's original content about this 'disruptive' generation, including blog posts and research insights.

 
Ralph Lauren Snapchat
Ralph Lauren teams up with Snapchat for virtual styles
The collection lives within Snapchat and the Bitmoji app.
 
A couple looks at phone outside of a store
Consumer View Winter 2020
How convenience shapes today’s shopping and the future role of convenience for the retail industry.
Read more
 
Girl at holiday market
Young adults most likely to spend more this holiday season
Most consumers plan to spend the same as last year according to a survey from NRF.
Read more
 
Boxes and bottles from Brandless
How Brandless is reimagining modern consumption
Episode 74: CEO Tina Sharkey thinks better quality shouldn’t cost more.
Read more