NRF has been conducting its annual Back-to-School and Back-to-College surveys since 2003 to see how American families will shop for clothing, supplies and other items for the next school year.
July consumer survey: Many parents and college students said they were waiting for the best deals to complete their shopping lists. Total spending for K-12 schools and college combined is projected to reach $82.8 billion, nearly as high as last year’s $83.6 billion.
- Shoppers spend more on back-to-school and back-to-college than consumers spend on Mother's Day, Father's Day and Valentine's Day combined.
- Back to college drives the majority of spending - an expected $55.3 billion.
- Men spend $115 more on average than women on back-to-college.
Back-to-college spending is expected to reach $55 billion this year, and many of those shopping for themselves are members of Generation Z. Learn how this first generation to grow up with the internet and smartphones is shaping the retail landscape on NRF's podcast Retail Gets Real.
More on back-to-school
- August consumer survey: More parents holding off on back-to-school shopping
- July consumer survey: Back-to-school and back-to-college spending to reach $83.6 billion
- Slideshow: Back-to-school and back-to-college
- Infographic: Back-to-class with NRF
- Article: Class is in session — 3 lessons for retailers this back-to-school season
- July consumer survey: Back-to-school and college spending to reach $75.8 billion
- August consumer survey: Families aren’t finished with back-to-school shopping
- Article and SlideShare: A look at 2016’s top trends
- Infographic: A closer look at back-to-school shopping
- Press release: After splurging in 2014, families trim back-to-school spending for 2015
- Infographic: A look at the most interesting insights — from free shipping to school uniforms — from NRF’s annual survey