Kids with fireworks and Halloween carved pumpkins
Retail Holiday and Seasonal Trends

Halloween

2020 Halloween trends
Check out our at-a-glance data on customer perspectives for this Halloween season.
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A closer look at Halloween 2020

This year’s Halloween season is shaping up to be one to remember. NRF spoke with Christopher Gindlesperger, senior vice president of public affairs and communications at the National Confectioners Association, about how Halloween is happening in 2020.

 
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Halloween 2020 shopping
 
Little girl in Halloween costume and candy bucket playing in park
 
Consumers Anticipate New Ways to Celebrate Halloween, Despite COVID-19
The autumnal holiday may look a little different this year, but consumers are finding ways to safely mark the occasion.
 
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Through the retail lens: Spirit Halloween’s outlook
President and CEO Steven Silverstein talks about the unique challenges of celebrating Halloween this year.
 
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Spirit Halloween
 
a kid in their halloween costume stands with his halloween pumpkin for trick or treating
 
Halloween Data Center
Find out how consumers have embraced the fright and delight of this beloved autumn holiday over the years.
 
Data deep dive

Historical highlights

2019

2018

2017

2016

2015

Results of the Halloween spending survey are released each year in late September.