Kids with fireworks and Halloween carved pumpkins
Retail Holiday and Seasonal Trends

Halloween

kids and their mom sit at a table outside and play with pumpkin carvings
 
2019: Halloween spending to reach $8.8 billion

According to NRF’s annual survey conducted by Prosper Insights & Analytics: 

  • Shoppers say they will spend an average $86.27 this Halloween
  • 35 percent cite online search as the top source of inspiration
  • 29 million people plan to dress their pets in costume

Get more data and find out this year’s top costumes for children, adults and pets.

 
Top costumes and more
dog in superhero costume
 
Halloween shopping trends: Then and now
A decade of change around costumes, pets and Instagram.
 
The evolution
Halloween shopping trends
  • 68 percent plan to celebrate Halloween this year
  • Top spending catagories: $3.2 billion on costumes, $2.6 billion on candy, $2.7 billion on decorations and $390 million on greeting cards
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a kid in their halloween costume stands with his halloween pumpkin for trick or treating
 
Halloween Data Center
Find out how consumers have embraced the fright and delight of this beloved autumn holiday over the years.
 
Data deep dive

Historical highlights

2018

2017

2016

2015

Results of the Halloween spending survey are released each year in late September.