Kids with fireworks and Halloween carved pumpkins

Retail Holiday and Seasonal Trends

Halloween

2020 Halloween trends

Check out our at-a-glance data on customer perspectives for this Halloween season.

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Little girl in Halloween costume and candy bucket playing in park

Consumers Anticipate New Ways to Celebrate Halloween, Despite COVID-19

The autumnal holiday may look a little different this year, but consumers are finding ways to safely mark the occasion.

Through the retail lens: Spirit Halloween’s outlook

President and CEO Steven Silverstein talks about the unique challenges of celebrating Halloween this year.

Spirit Halloween

a kid in their halloween costume stands with his halloween pumpkin for trick or treating

Halloween Data Center

Find out how consumers have embraced the fright and delight of this beloved autumn holiday over the years.

Historical highlights

2019

Press release: Halloween spending to reach $8.8 billion
Infographic: Halloween shopping trends
Data dashboard: Halloween Consumer Spending and Celebration Plans
Article: Halloween shopping trends: Then and now

2018

Press release: Halloween spending to reach $9 Billion
Infographic: 2018 Halloween shopping behavior

2017

Press release: Halloween spending to reach record $9.1 billion
Infographic: The 2017 Halloween shopper
Article: 3 trends shaping Halloween shopping in 2017

2016

Press release: Halloween spending to reach $8.4 billion, highest in survey history
Top costumes: Superheroes dethrone princesses
Article: The evolution of Halloween: 3 trends to watch
Slideshow: Top 2016 Halloween trends

2015

Press Release: 157 million Americans will celebrate Halloween
Top costumes: Minions, “Star Wars” characters costumes abound for adults, children and pets
Slideshow: Top 2015 Halloween Trends

Results of the Halloween spending survey are released each year in late September.