NRF has been conducting its annual Halloween survey since 2003 to see how Americans will celebrate the fright and delight of this beloved autumn holiday.
Halloween spending to reach $9 Billion
Total spending for Halloween is expected to reach $9 billion this year. Celebrants are planning to spend an average of $86.79, up from last year’s $86.13, with more than 175 million Americans planning to partake in Halloween festivities.
Infographic: 2018 Halloween behavior
What’s Halloween without costumes? NRF analyzed the data by gender to understand the differing behaviors between men and women surrounding the Halloween shopping season.
Historical highlights
2017
- Press release: Halloween spending to reach record $9.1 billion
- Infographic: The 2017 Halloween shopper
- Article: 3 trends shaping Halloween shopping in 2017
2016
- Press release: Halloween spending to reach $8.4 billion, highest in survey history
- Top costumes: superheroes dethrone princesses
- Article: The evolution of Halloween: 3 trends to watch
- Slideshow: Top 2016 Halloween trends
2015
- Press Release: 157 million Americans will celebrate Halloween
- Top costumes: Minions, “Star Wars” characters costumes abound for adults, children and pets
- Slideshow: Top 2015 Halloween Trends
2014
- Press Release: Record number of Americans to buy Halloween costumes
- Top costumes: Disney’s Frozen characters, Teenage Mutant Ninja Turtles top children’s costume list
- Slideshow: Top 10 trends in Halloween spending 2014
Results of the Halloween spending survey are released each year in late September.
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