kids and their mom sit at a table outside and play with pumpkin carvings
2019: Halloween spending to reach $8.8 billion

According to NRF’s annual survey conducted by Prosper Insights & Analytics: 

  • Shoppers say they will spend an average $86.27 this Halloween
  • 35 percent cite online search as the top source of inspiration
  • 29 million people plan to dress their pets in costume

Get more data and find out this year’s top costumes for children, adults and pets.

dog in superhero costume
Halloween shopping trends: Then and now
A decade of change around costumes, pets and Instagram.
Halloween shopping trends
  • 68 percent plan to celebrate Halloween this year
  • Top spending catagories: $3.2 billion on costumes, $2.6 billion on candy, $2.7 billion on decorations and $390 million on greeting cards
a kid in their halloween costume stands with his halloween pumpkin for trick or treating
Halloween Data Center
Find out how consumers have embraced the fright and delight of this beloved autumn holiday over the years.