Halloween Data Center

NRF has been conducting its annual Halloween survey with Prosper Insights & Analytics for over a decade to see how Americans celebrate the fright and delight of this beloved autumn holiday.

This year, the survey of 7,419 consumers was conducted September 3-10 and has a margin of error of plus or minus 1.2 percentage points.


2019: Halloween spending to reach $8.8 billion
This year, shoppers say they will spend an average $86.27 with 35 percent of survey respondents citing online search as the top source of inspiration.
Halloween Headquarters
Find out how Americans planned to celebrate and which costumes topped the list over the years with NRF’s Halloween surveys.