NRF has been conducting its annual Halloween survey with Prosper Insights & Analytics for over a decade to see how Americans celebrate the fright and delight of this beloved autumn holiday.
This year, the survey of 7,419 consumers was conducted September 3-10 and has a margin of error of plus or minus 1.2 percentage points.
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2019: Halloween spending to reach $8.8 billion
This year, shoppers say they will spend an average $86.27 with 35 percent of survey respondents citing online search as the top source of inspiration.