St. Patrick’s Day

NRF has been conducting its annual St. Patrick’s Day survey for more than a decade to see how consumers will spend for and celebrate during the popular cultural holiday.

St. Patrick's Day group selfie at a bar with green beer
The luck of the Irish

3 reasons consumers and retailers are marking their calendars for St. Patrick’s Day.

 
Dig into more data
Learn more about historical trends on how consumers celebrate St. Patrick’s Day.
 
Woman laughing at St. Patrick's day celebrations
 

More on consumer trends

Checking in with Gen Z
 
3 new things we’ve learned about their buying power and influence in family shopping.
Read more
Consumer View Fall 2019
 
Keeping up with Gen Z: Young consumers hold significant buying power and the retail industry has a laser focus on them.
Read more
Gen Z: The next generation of retail influencers and spenders
 
Generation Z increasingly influences household spending according to a new NRF report.
Read more
Social media influencing near-record Halloween spending
 
U.S. consumers turn to social media for Halloween inspiration, leading to near-record spending
Read more
August retail sales grew but new tariffs present 'downside risk'
 
Retail sales were up 0.4 percent in August from July and up 4.6 percent year-over-year, according to NRF.
Read more
Getting personalization right
 
Retail Gets Real episode 133: Research firm GfK's insights on the most consumer-friendly tactics for personalization.
Read more