Valentine’s Day

NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge how Americans plan to celebrate this special day with their loved ones.

a box of chocolates and other wrapping materials

Record spending for Valentine's Day 2020

Consumers said they plan to spend an average $196.31, up 21 percent over last year’s previous record of $161.96.
Spending is expected to total $27.4 billion, up 32 percent from last year’s record $20.7 billion.

Learn more

3 common Valentine's Day myths

Fact or fiction? A look at the data behind some common assumptions about the romantic holiday.

Couple on a romantic dinner date together with wine and food

Want more data?

Dig deeper into the numbers for demographic breakdowns of celebration and spending plans.

Deep dive

Historical highlights

Results of the Valentine's Day consumer spending survey are released each year prior to the holiday.

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