Valentine’s Day

NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge how Americans plan to celebrate this special day with their loved ones.

COVID-19 changed Valentine’s Day plans

Consumers planned to spend an average $165 on Valentine’s Day gifts and celebrations this year.

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Consumers kept celebrations close to home

Consumers reimagined how to spread love from a safe social distance.

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2021 Valentine's Day spending

Over half of U.S. adults planned to celebrate Valentine’s Day this year and nearly three-quarters of consumers celebrating felt it was important to do so given the current state of the pandemic.

Couple on a romantic dinner date together with wine and food

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Dig deeper into the numbers for demographic breakdowns of celebration and spending plans.

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Historical highlights

Results of the Valentine's Day consumer spending survey are released each year prior to the holiday.

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