Valentine’s Day

Valentine's Day gifts

Valentine’s Day

NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge how Americans plan to celebrate this special day with their loved ones. 

COVID-19 changed Valentine’s Day plans

Consumers planned to spend an average $165 on Valentine’s Day gifts and celebrations this year.

 
Valentine's at home
 
Couple
 
Consumers kept celebrations close to home
Consumers reimagined how to spread love from a safe social distance.
 
2021 Valentine's Day spending

Over half of U.S. adults planned to celebrate Valentine’s Day this year and nearly three-quarters of consumers celebrating felt it was important to do so given the current state of the pandemic.

 
Valentine's Day
 
 
Couple on a romantic dinner date together with wine and food
 
Want more data?
Dig deeper into the numbers for demographic breakdowns of celebration and spending plans.
 

More on consumer trends

The company helping major retailers become major re-sellers
 
Andy Ruben
Trove Founder and CEO Andy Ruben on the sustainability system that brings consumers back.
Read more
How 2020 was a banner year for retail against all odds
 
shopping cart
2020 retail holiday and annual sales increased over 2019, but while some sectors grew, others struggled.
Read more
How next-gen tech solves today’s challenges
 
Allbirds storefront
NRF 2021 – Chapter 1: Retail innovators from Allbirds, Endear and Shopify discuss what’s working and what’s not.
Read more