Winter Holidays

NRF’s holiday surveys gauge consumer sentiment and shopping trends during the winter holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday and Christmas.

Learn more about holiday trends over the years below and check back often to stay up-to-date on retail’s busiest season.

2020 winter holiday trends
Slideshow: Click through the interactive slideshow to the right for at-a-glance data on retailer perspectives on the holiday season.
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Happy girl opens gift by Christmas tree
 
2019 holiday sales up 4.1 percent

Holiday retail sales during 2019 grew 4.1 percent to $730.2 billion.

  • Online and other non-store sales were up 14.6 percent year-over-year.
  • Grocery and beverage stores were up 2.9 percent year-over-year.
  • Furniture and home furnishings stores were up 2.6 percent year-over-year.
 
two girls are looking at their holiday gifts during the holiday season
 
Winter Holidays Data Center
Dig into shopping trends over the years during the winter holiday season, which spans November and December.
 

Historical highlights

Note: Data may have changed due to ongoing U.S. Census Bureau revisions. The following resources contain data that was current at the time of reporting.

2019

2018

2017

2016