NRF’s holiday surveys gauge consumer sentiment and shopping trends during the winter holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday and Christmas.
Learn more about holiday trends over the years below and check back often to stay up-to-date on retail’s busiest season.
Holiday retail sales during 2019 grew 4.1 percent to $730.2 billion.
- Online and other non-store sales were up 14.6 percent year-over-year.
- Grocery and beverage stores were up 2.9 percent year-over-year.
- Furniture and home furnishings stores were up 2.6 percent year-over-year.
Note: Data may have changed due to ongoing U.S. Census Bureau revisions. The following resources contain data that was current at the time of reporting.
- Slideshow: 2019 winter holiday trends, Historical holiday sales and 2019 forecast data
- Super Saturday: Nearly 148 million Americans plan to shop Super Saturday
- Early November Survey: Half of holiday shoppers have already started
- Thanksgiving weekend preview: More than 165 million people expected to shop over five-day weekend
- Thanksgiving forecast: Nearly 190 million people shopped Thanksgiving weekend
- October holiday update: Holiday shoppers plan to spend 4 percent more this year
- 2019 holiday forecast: NRF forecasts holiday sales will grow between 3.8 and 4.2 percent
- Slideshow: 2018 holiday trends
- December survey: Procrastinators rush to meet holiday deadline
- Thanksgiving outcome: Multichannel shopping up 40 percent
- Holiday Podcast: Thanksgiving weekend and beyond
- Article: 5 things to know about holiday discounts
- November survey: Young adults likely to spend more
- Thanksgiving forecast: More than 164 million consumers plan to shop
- October survey: Consumers will spend 4.1 percent more
- 2018 holiday forecast: Retail sales to increase between 4.3 and 4.8 percent
- 2017 holiday trends slideshow
- 2017 holiday season outcome
- December consumer survey
- Thanksgiving weekend outcome
- November consumer survey
- Thanksgiving weekend forecast
- October consumer survey
- 2017 forecast