Small Business

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Small Business

The overwhelming majority of retailers are small businesses, with more than 98 percent of all retail companies employing fewer than 50 people. Read the latest news to see how small retailers contribute to their communities and the economy and browse resources for small businesses.

Small Business Data Center

NRF’s 2018 Small Business Owners’ Survey, conducted by GfK, provides a look into this important segment of retail. Explore the data, including:

  • Demographic breakdown of small retailers
  • Ecommerce presence
  • Employee demographics
  • Optimism about the future and sentiment about the business environment
  • Cost to hire
small business owner
Get involved

Small Business Retail Council

The SBRC represents and is responsive to the needs and interests of local shops and provides NRF’s small business members a forum to discuss the most pressing public policy priorities.

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Latest small business stories

Rep. Kendra Horn and The Green Bambino staff
Oklahoma retailer outlines harm of tariffs
Postal subsidies leave U.S. ‘flooded’ with Chinese knockoffs even as tariffs drive up price of legitimate products.
Washington DC capital building from pennsylvania avenue
Tariffs: What retailers need to know
Episode 85 of Retail Gets Real: Tariffs on imports from China have begun to affect small retailers.
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Jimmy Edwards of Marshall Music, right
Tariffs could be ‘really tough’ for retailers supplying school music programs
Tariffs on imports from China have begun to affect small retailers.
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America’s Retail Champions

Small business retailers are recognized for their contribution to advocacy through the America’s Retail Champions reception and awards program as part of NRF’s Retail Advocates Summit every year.

America's Retail Champions

More resources for small businesses

Retail on Mainstreet

Especially for small business retailers and entrepreneurs, NRF’s Retail on Mainstreet SmartBrief is a summary of important insights and news stories on connecting with customers, managing money, monitoring industry trends and spurring growth. Sign up for this free weekly email resource.

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Retail Buying Guide

The Retail Industry Buying Guide is the industry’s premier source for products and services used in retail operations. Published in the December issue of STORES Magazine, it indexes products by category and by company.

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Holiday and Seasonal Trends

Since 2003, NRF has partnered with Prosper Insights & Analytics to gauge consumers’ spending intentions for holidays and milestone events, from Valentine’s Day to the winter holidays. See trends for upcoming holidays and how small businesses can adapt.

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Consumer View report

NRF’s Consumer View is a quarterly look at what shapes retail today. Discover if consumers are visiting stores or shopping online, how millennials differ from Gen Z and more data that helps small retailers win big.

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