The SBRC represents and is responsive to the needs and interests of local shops and provides NRF’s small business members a forum to discuss the most pressing public policy priorities.

Small business retailers are recognized for their contribution to advocacy through the America’s Retail Champions reception and awards program as part of NRF’s Retail Advocates Summit every year.

Especially for small business retailers and entrepreneurs, NRF’s Retail on Mainstreet SmartBrief is a summary of important insights and news stories on connecting with customers, managing money, monitoring industry trends and spurring growth. Sign up for this free weekly email resource.

The Retail Industry Buying Guide is the industry’s premier source for products and services used in retail operations. Published in the December issue of STORES Magazine, it indexes products by category and by company.

Since 2003, NRF has partnered with Prosper Insights & Analytics to gauge consumers’ spending intentions for holidays and milestone events, from Valentine’s Day to the winter holidays. See trends for upcoming holidays and how small businesses can adapt.

NRF’s Consumer View is a quarterly look at what shapes retail today. Discover if consumers are visiting stores or shopping online, how millennials differ from Gen Z and more data that helps small retailers win big.