Explore survey data on small business retailers
The vast majority of retailers are small businesses. NRF’s 2018 Small Business Owners’ Survey, conducted by GfK, provides a look into this important segment of retail. Use the interactive chart below to explore the data, including:
- Demographic breakdown of small retailers
- Ecommerce presence
- Employee demographics
- Optimism about the future and sentiment about the business environment
- Cost to hire
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