NRF Announces Finalists for America’s Retail Champions

WASHINGTON – The National Retail Federation today announced five finalists for the 2022 America’s Retail Champions program. Now in its sixth year, America’s Retail Champions honors small retailers from across the country who make their mark on public policy debates affecting the retail industry.

"Small business owners live and work in communities large and small across America and they are exceptional advocates for the retail industry, their associates and the customers they serve,” NRF President and CEO Matthew Shay said. “NRF is proud to recognize these individuals for taking the lead in advancing policy initiatives that are critical to the continued growth and success of the retail industry."

More than 30 businesses ranging from online sellers to small and mid-size store owners were nominated by state retail associations and their peers based on engagement in public policy discussions at the local, state and national level. This year’s program is sponsored by Affirm, the payment network that empowers consumers and helps merchants drive growth.

“Small businesses play a vital role in our economy and are the cornerstones of local communities across the country,” said Ulrico Izaguirre, senior vice president of government relations, public policy and social impact at Affirm. “NRF has helped provide a platform for business owners to share key insights and best practices for meeting the needs of consumers and succeeding in today’s competitive retail industry. Affirm is proud to sponsor NRF’s America’s Retail Champions as we work together to empower and advocate for small businesses and unlock greater opportunities for all.”

The five finalists are:

About NRF
The National Retail Federation, the world’s largest retail trade association, passionately advocates for the people, brands, policies and ideas that help retail thrive. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $3.9 trillion to annual GDP and supporting one in four U.S. jobs – 52 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies.

About Affirm
Affirm’s mission is to deliver honest financial products that improve lives. By building a new kind of payment network — one based on trust, transparency and putting people first — we empower millions of consumers to spend and save responsibly, and give thousands of businesses the tools to fuel growth. Unlike most credit cards and other pay-over-time options, we show consumers exactly what they will pay up front, never increase that amount, and never charge any late or hidden fees. Follow Affirm on social media: LinkedIn, Instagram, Facebook, and Twitter.