NRF Releases 2024 List of Top 100 Retailers

WASHINGTON, July 10, 2024 – The National Retail Federation today released its annual list of the Top 100 Retailers, compiled by Kantar, a global marketing data, insight and consultancy company. The 2024 Top 100 Retailers ranks the industry’s largest companies according to domestic sales.

This year’s list of the Top 100 Retailers largely reflects a post-pandemic return to normal.



NRF Executive Director of Research Mark Mathews

“This year’s list of the Top 100 Retailers largely reflects a post-pandemic return to normal,” NRF Executive Director of Research Mark Mathews said. “As consumer spending continues to moderate, retailers are prioritizing convenience and value for their customers.” 

Longtime No. 1 Walmart held its top position with $635.02 billion in U.S. retail sales in 2023. ranked second with sales of $359.93 billion, followed by Costco Wholesale ($234.20 billion), The Kroger Co. ($149.61 billion) and The Home Depot ($150.73 billion).

Among the top 10, there were minimal shifts: Target (No. 6 to No. 7) and CVS Health Corporation (No. 7 to No. 6).

“Similar to last year, there was modest change within the top 100 retailers, particularly within the top 20,” Kantar Senior Vice President of Global Insights and Technology David Marcotte said. “These companies are substantial and have the existing capital and credit to maintain their position with ease.”

One notable jump is from Harbor Freight Tools, which continued its growth trajectory by moving 18 spots on the list from No. 80 to No. 62. With a store count increase of 8.5% – for a total of 1,410 stores – they are expanding the fastest of any retailer on the list. Also worth noting is Dollar General’s robust store growth of 5.5%, which landed at No.17 on the list.

The Top 100 Retailers are ranked by past 52/53-week annual retail sales; in almost all instances, sales used to rank companies are for retail activity in the United States only.

See more on the methodology, get answers to frequently asked questions and explore NRF’s complete Top 100 Retailers list here.

For additional insights, visit NRF’s 2024 Top 50 Global Retailers and 2023 Hot 25 Retailers lists.

About NRF
The National Retail Federation passionately advocates for the people, brands, policies and ideas that help retail succeed. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $5.3 trillion to annual GDP and supporting more than one in four U.S. jobs — 55 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies.

About Kantar
Kantar is the world's leading marketing data, insight and consultancy company. We know more about how people live, feel, shop, vote, watch and post worldwide than any other company. Working across the entire sales and marketing lifecycle, we help brands uncover growth in an extraordinary world. Kantar's services are employed by over half of the Fortune 500 companies in 100 countries.