In times of great need and uncertainty, consumers expect more from brands, and may be quick to judge those that fall even slightly short. Learn more from NRF Industry Partner member GfK as part of their What’s Next 4 Consumer guide.
NRF industry partner member GfK has been tracking consumer motivations and attitudes on environmental issues for 30 years.
GfK recently shared insights from its ongoing Green Gauge segmentation study to shed light on how two groups of retail consumers — who together make up over half of the U.S. population — are thinking about sustainability and the messages and initiatives that are most relevant in reaching them
Discover what NRF Industry Partner member Kearney has to say about how retailers can leverage AI demand planning.
With so many data points to consider, retailers are finding that artificial intelligence can be a path to making smarter and faster decisions, minimizing out-of-stocks and overstocks and decreasing markdowns, leading to improvements in customer satisfaction.
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