Easter

NRF's annual Easter survey collects consumer data about the spring holiday. NRF has been conducting its annual Easter survey since 2003 to see how consumers will spend for and celebrate during the popular spring holiday.

Easter spending expected to reach record

Consumers planned to spend a collective $24 billion on Easter this year, up from $20.8 billion in 2022 and the previous record high of $21.7 billion in 2020.

Easter
 
Seeds planted for record-high Easter spending

This year brought an egg-citing Easter, consumer spending for the holiday was expected to reach a new high — $24 billion by the 81% of Americans who say they planned to celebrate.

Easter shopping
 
Easter plans in 2023

How U.S. adult consumers plan to celebrate the holiday.

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Down the rabbit hole
See historical data on how consumers celebrate the popular spring holiday.
 
a family is shown with friends painting easter eggs
 

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