NRF has been conducting its annual Father’s Day survey with Prosper Insights & Analytics since 2003 to see how Americans celebrate dad on his special day.
Consumers to spend record amount for Father’s Day
Consumers will collectively spend a record-high $22.9 billion to celebrate Father’s Day this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. Total expected spending for the holiday is up from last year’s $20 billion and exceeds the previous record of $20.1 billion in 2021.
About the survey: The 2023 survey was fielded to 8,414 consumers aged 18+ from May 1 through May 8 and has a margin of error of plus or minus 1.1 percentage points.
Historical highlights
- 2022: What consumers planned to spend on Father’s Day gifts in 2022
- 2021: Father’s Day spending to hit $20.1 billion
- 2020: 3 ways consumers will celebrate dads despite the coronavirus
- 2019: Father’s Day spending expected to reach all-time high of $16 billion
- 2018: Father’s Day spending to reach near-record $15.3 billion
- 2017: Father’s Day spending to reach record-high $15.5 billion
- 2016: Father’s Day spending to reach record-high $14.3 billion
- 2015: Father’s Day spending to reach $12.7 billion
Results of NRF’s Father’s Day spending survey are released each year in early June.